Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys.
Guests were invited for a first look at the full range of toys on Sunday, February 9 where they were treated to entertainment from performers of the Little Baby Bum stage show who were singing the recognisable nursery rhymes.
Hosted at the iconic London toy shop, Hamleys, guests were also treated to cookie decorating, soft play, and photo opportunities in the 18-degree photo booth. They were also invited to pose for a picture with Twinkle the star and Buster the Bus, who were at the event for an exclusive meet and greet.
The Little Baby Bum toy range, which is available to buy from littletikes.co.uk, amazon, Argos and Smyths, features musical storybooks, a Wheels on the Bus Scoot and Twinkle the Star and Buster the Bus plush, all aimed at engaging and educating children through music and play.
Andrew Turner, acting head of marketing UK for Little Tikes, said: “We had a fantastic morning celebrating the launch, we wanted to pull out all the stops to showcase this much-loved range and it was great to see so many children playing with the new toys and meeting Buster and Twinkle. We’re confident the products will be a huge hit.”
The launch is now being supported by a robust PR, social and media strategy.