ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

The popular animated pre-school series Oddbods is getting into the dress up game thanks to a new partnership the leading dress-up manufacturer, Rubies Masquerade UK. Under the deal with the award-winning content creation and licensing studio, One Animation, Rubies has secured the dress-up rights for the Oddbods characters across the …

Searches for Easter toys have surged by 367 per cent year on year on the Argos website as the retailer lists products like the Guess How Much I Love You hare teddy and egg play-set among its best-selling gifts this season. The revelation that spend is up on Easter gifts …

Two in 1 Direct has detailed a new licensed segment from the international scented stationery, toys, and activities specialist, Kangaru Toy, following the recent news that it would handling the outfit’s UK business. Kangaru will be making its UK debut at what it has billed ‘an exciting stage of the …

The hit toy property, LOL Surprise is making its move into the Roblox space, bringing its fashions, surprises, and personalities into a new game play, LOL Surprise Official Party. Developed through a partnership between MGA Entertainment and SuperAwesome, the new child-safe digital game is available on Roblox from today and …

With lockdown restrictions easing further and retailers oiling up the door hinges for the nation’s re-opening on April 12th, The Entertainer has made a move to extend its Quiet Hours shopping in a bid to make the return to shops accessible for everyone. For the first week of re-opening, April …

The online marketplace, OnBuy.com is continuing its hiring spree, this time with the appointment of a new chief financial officer in the form of James Watts. Watts joins the marketplace with 12 years’ experience from roles at Deloitte, WPP Group and most recently, Richmond Group, previously the parent company of Amigo Loans. Watts brings experience …

Searches for Easter toys have surged by 367 per cent year on year on the Argos website as the retailer lists products like the Guess How Much I Love You hare teddy and egg play-set among its best-selling gifts this season. The revelation that spend is up on Easter gifts …

Asmodee is ramping up its efforts to support independent retailers when non-essential shops across the country reopen on April 12th, with the launch of a nationwide Love Your Game Store campaign. The initiative has been devised as a means of encouraging customers back through the doors of their local hobby …