ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

EPOCH making toys has underscored its commitment to its retail network once again, this time with the launch of its own virtual personalised Show Cloud showroom, an online showroom for the industry. Show Cloud, the online show room for the toy industry, has helped retailers deal with various challenges presented …

Brand Licensing Europe (BLE) in partnership with industry trade association Licensing International, is launching Licensing U for Europe, a ‘one-stop-shop’ education programme about the $292bn licensing industry for newcomers and experienced professionals. Licensing U will take on a fully virtual format with the content being available to view on demand …

The LEGO Group has partnered with FC Barcelona to bring its famed Camp Nou stadium to the LEGO brick universe with the launch of a detailed tribute to the grounds and home turf for the Spanish football team. The LEGO Camp Nou – FC Barcelona set allows football and LEGO …

EPOCH making toys has underscored its commitment to its retail network once again, this time with the launch of its own virtual personalised Show Cloud showroom, an online showroom for the industry. Show Cloud, the online show room for the toy industry, has helped retailers deal with various challenges presented …

The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK. The £27,000 giveaway is open …

The award-winning content creation, distribution and licensing studio, One Animation has secured a new deal with the UK retailer, Argos for its popular CB-animated property, Oddbods. Under the partnership, and starting this month, an exclusive range of Oddbods plush, clothing, and dress-up will be launched at Argos and Sainsbury’s stores …

The US retail giant, Target is expanding on its Disney partnership with plans to roll out Disney Store shop-in-shops across 160 of its own locations across the US in time for this year’s holiday season. The ongoing pairing continues to be a hit among US shoppers, who this year will …