But that doesn't cover a full severance for the 31,000 US workers laid-off over the demise of Toys R Us. Negotiations continue for the estimated $75 million that would.

The Brighton-based toy retailer was named among the top 25 UK businesses at the awards that took place at the House of Commons on November 13th.

The curated list has landed as the retailer looks to take a slice of the toy market this Christmas, following the collapse of the US toy giant, Toys R Us

Shoppers taking a trip to Hamleys in London this Christmas will be transported to a jungle landscape rather than a traditional winter wonderland as they encounter the Schleich display on the third floor of the London store.

The company has told ToyNews that the partnership with the retailer has already proved to be a success, helping to drive consumer awareness as well as retail sales for Le Toy Van products in the run up to the festive season.

The store expansion will be backed by creditors and partners that have formed a consortium known as the Taj noteholders.

“Not only have we persuaded the leading games brand to join TOMY, we are also delighted to confirm that the top Director of Sales for games in the UK, Dave Howard, will join TOMY to continue building the brand.”

Stores across the UK and Ireland will remain open until 10pm up to December 21st to accommodate Christmas shoppers.

Attended by industry luminaries and sponsored by heavyweights like Hasbro, Oxford Games and Mattel, the evening was opened by Nancy Zwiers, executive vice president and chief marketing officer of Spin Master.

The Wooden Ferris Wheel play set from the company’s eco-friendly gift and toy brand Petit Collage took the prize following a lengthy and product evaluation process conducted by the awards’ judging panel.

After hours of fighting off tough competition from 140 Perudo players, the accolade went to Jes Ongley, Chief Operating Officer at Be the Brand Experience, who is now the proud owner of the traditional ‘Silver Perudo Cup and Dice’ trophy.

The indoor family entertainment facilities will take some of the most iconic Hasbro brands to create interactive and immersive experiences in a gamified environment, with multiple activity zones.

The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.

Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.

Awori Comms will be implementing a comprehensive press and influencer relations campaign in the lead up to the key Christmas trading period with a focus on the award winning Kurio Tablet range.

For those who like to read real journalism in real time we explore the pre-school sector and ask, is it time for a change up?