ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

Hasbro has revealed an official partnership with Roblox Corporation to introduce a range of Roblox inspired NERF blasters representing some of the most popular experiences on the global online gaming platform. In addition, the global toy maker has also developed a Roblox version of it iconic Monopoly board game, which …

Months of pent up spending, Christmas hangover, and consumers looking for friendly, non-digital interaction with their local retail scene spilled out onto High Streets across the UK on Monday, April 12th as the country took its next step forwards in the easing of lockdown. Queues for barber shops extended around …

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

The London-based children’s entertainment specialist, Sutikki, has bolstered its senior team with the appointment of three seasoned executives in a move to accelerate the growth of its brand portfolio. Alongside the triple appointment, the firm has outlined plans to make ‘substantial investment in new acquisitions and creative opportunities throughout 2021 …

Playmobil has committed further to its support of independent retailers across the country with the launch of a new loyalty scheme in which customers can collect stickers with every brand purchase to exchange for a gift from the popular toy maker. The initiative is part of Playmobil’s ongoing commitment to …

Months of pent up spending, Christmas hangover, and consumers looking for friendly, non-digital interaction with their local retail scene spilled out onto High Streets across the UK on Monday, April 12th as the country took its next step forwards in the easing of lockdown. Queues for barber shops extended around …

With lockdown restrictions easing further and retailers oiling up the door hinges for the nation’s re-opening on April 12th, The Entertainer has made a move to extend its Quiet Hours shopping in a bid to make the return to shops accessible for everyone. For the first week of re-opening, April …

The online marketplace, OnBuy.com is continuing its hiring spree, this time with the appointment of a new chief financial officer in the form of James Watts. Watts joins the marketplace with 12 years’ experience from roles at Deloitte, WPP Group and most recently, Richmond Group, previously the parent company of Amigo Loans. Watts brings experience …