ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

The LEGO Group has outlined its plans to bring its sustainable efforts into the firm’s wider LEGO licensing business through an overhaul of its product development and packaging, and to be a “playground of prototyping sustainable alternatives for its portfolio of licensing partners.” Speaking at the first Sustainability in Licensing …

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, has outlined its ‘ambitious plans’ to build its IP portfolio, that include bringing the stars of its new digital YouTube series to the toy and plush aisles. The plans form part of a wider initiative …

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

WildBrain CPLG has signed a raft of new UK toy partners for the popular pre-school property, In the Night Garden, including 8th Wonder, Paul Lamond Games, TOMY, Grabo Balloons and the children’s audio platform, Toniebox. The latest slate of partners join the current product portfolio as WildBrain CPLG continues to …

Thames and Kosmos have put into place plans to support brick and mortar shops over the coming months with the offer of ten per cent discount for shops placing their ‘first order back’ throughout December and January. The move arrives as the board gaming and educational toy specialist acknowledges the …

The UK-based online marketplace, OnBuy.com, is ‘encouraging the British public to support independent retailers this Black Friday and beyond’ through its own eCommerce platform, as the business marks the launch of its first major national TV advertising campaign with ITV. The campaign has been designed to increase awareness with consumers …

All non essential shops will be able to reopen once the country-wide lockdown has been lifted in early December, the Prime Minister Boris Johnson has confirmed in part of a post-lockdown plan announcement made this afternoon. The news comes as welcome relief to a retail scene that had previously been …

With the Prime Minister’s confirmation that all non-essential shops will be able to reopen across England when the nation-wide lockdown lifts on December 2nd playing like music to many a retailer’s ears amid the essential Christmas shopping period, independent toy shops are rallying the message that ‘shopping local has never …