LEGO reveals app-controlled Batmobile in its new Powered Up range
The new LEGO Powered Up line will consist of multiple products that vary in complexity and will feature battery powered, remote controlled and app-controlled sets.
Hasbro expands its support of Special Olympics International
Special Olympics Unified Schools and Unified Champion Schools in the US promote social inclusion by bringing together young people with and without intellectual disabilities through Special Olympics Unified Sports.
Driver Digital and TTPM join forces to launch new toy review and entertainment channel on YouTube
Called Sneak Peek Toys, the new platform will combine toy reviews and entertaining content for kids' and toy fans.
Oddbods leaps into US toy market with Kid Station Toys and Target
The partnership will see the hit IP enter Target stores across the country with a range of plush, mini collectables and play-sets as well as a new light-up game, mini vehicles and more.
MGA Entertainment secures crafts and novelty partner for LOL Surprise
In a deal brokered by The Point 1888 and covering the UK and Ireland, RMS International will launch a range of fashion accessories, art and craft lines and novelty items.
Hasbro and Activision reveal Overwatch Nerf Rival blasters
In a new move to bring the hit video game Overwatch to the toy space, the dart blasters will be part of the Nerf Rival line, a style of high-performance ‘precision battling’ play gun.
Mothercare to reappoint sacked CEO as it looks to close 50 stores
The chief executive was removed from his post in April after poor Christmas trading and a profits warning. He was replaced after four years in charge of the baby goods retailer.
Has the Toys R Us collapse kickstarted a new merger trend?
The US market has seen a flurry of mergers and acquisitions among the smaller toymakers.
Goliath firms up outdoor market presence with Tucker acquisition
The numbers involved in the deal have not been disclosed but it arrives as Goliath highlights the ‘potential it sees for itself in the outdoor toys and games market.’
IMC Toys makes US moves with launch of Cry Babies
‘Cry Babies is just the beginning for many more exciting new projects to follow for IMC Toys USA,’ read a statement from the company.
Mothercare is now finalising a rescue deal with creditors
According to reports, the retailer is likely to undergo a company voluntary arrangement, which typically sees a retailer closing stores and renegotiating rents to prevent it from going into administration.
The Entertainer builds global network with plans for stores across Pakistan
The retailer has already established a presence across major cities such as Islamabad, Lahore and Karachi. The expansion will be jointly headed by SEFAM executive director Zain Aziz.
Toys R Us execs denied bonuses as top bosses clear out 'unusually early" in retailer's wind-down process
CEO David Brandon, as well as members of the company’s leadership team, will each be leaving their posts ahead of the completed wind down.
Addo Play sees 'stellar third year' amid The Entertainer's record year's trading
“Addo Play, our exclusive branded toy range enjoyed strong growth over the last 12 month period, placing them as our fourth biggest supplier.”
Digital Marketing Executive - Toys & Games
Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.
Operations Planner
Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.
Head of Product Development & Marketing
Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.
Hasbro expands its support of Special Olympics International
Special Olympics Unified Schools and Unified Champion Schools in the US promote social inclusion by bringing together young people with and without intellectual disabilities through Special Olympics Unified Sports.
Driver Digital and TTPM join forces to launch new toy review and entertainment channel on YouTube
Called Sneak Peek Toys, the new platform will combine toy reviews and entertaining content for kids' and toy fans.
Hasbro and Paramount to develop first GI Joe spin off movie
The movie will be centred around the ninja commando Snake Eyes
Read the May issue of ToyNews now
The May issue is stomping onto your screens with an exclusive feature on upcoming blockbuster Jurassic World: Fallen Kingdom.
Accentuate eyes company growth with Playtime PR appointment
Sibling inventors Graeme and Fiona Fraser-Bell will be launching their new game FReNeTiC later this year.
Orchard Toys' Free Parts and Replacement Service raises public praise following national media coverage
Since its coverage in The Metro, the company’s Facebook page has seen a 50 per cent increase in followers and a stark surge in likes, comments and shares.
Board Game Club's May event heads to Soho's exclusive members' club, Century
The bigger venue will host an array of social gaming titles on Wednesday, May 23rd.
US: Amazon, Sensible Object and Wicked Vision among 54 new Toy Association members for 2018
These organisations now join more than 950 members companies, including manufacturers, distributors, retailers and others, that drive the $27 billion US domestic toy market.
Hasbro has officially trademarked the Play-Doh scent
The trademarked scent – described by Hasbro as a unique combination of sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a slated, wheat-based dough – is one of the few active scent trademarks in the country.
Panini embarks of UK bus tour to celebrate the 2018 FIFA World Cup Russia
The tour will consist of two Panini buses; one touring cities and towns across the South of the UK and the second covering the North from Saturday May 26th to Saturday June 2.
Big Potato details 'worldwide domination plans' starting with Distoy 2018
The firm aims to have at least one of its games in over 17 countries by the end of 2018.
Master and Commander: The Toymaster Preview
As the toy industry prepares to voyage north for the annual Toymaster trade show, Jack Ridsdale caught up with its organisers Ian Edmunds and Yogi Parmer to find out what the show holds in store this year.
Thames and Kosmos builds on growing boardgame portfolio with Devir Games
Games now account for 32 per cent of Thames and Kosmos’ UK business, a growth it is looking to maintain through new global and international partnership and portfolio additions.
Panini and Tencent Sports partner to bring FIFA World Cup Russia trading app to Chinese market
Through the partnership the app will be made available across Hong Kong, Macau and Taiwan, allowing fans to collect and trade cards as well as organise fan activities.
Hasbro reveals royal-themed marketing campaign new collectables line Lost Kitties
The new pocket money toys will hit store shelves on June 1st.
Zimpli Kids' new launch Slime Blaster 'set for number one seller success'
The team is confident that the new Slime Blaster can reach the status of number one best-seller, thanks to the support the launch has seen from National TV advertising and YouTube marketing.
