ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

The traditional toy company, Hippychick is playing its own role in encouraging sustainability within the toy industry, with the launch of a new ‘toy clinic’ through which consumers can recycle a toy, rather than throw it away. The Somerset-based toy firm has introduced its Wheelybug Clinic as a means of …

They threaten the health and safety of children and undermine our industry’s innovation, reputation, and commitment to safety. I’m speaking, of course, about the relentless tide of counterfeit toys overwhelmingly flowing from rogue factories and sellers in China, but not limited to that nation. Infringing products are a significant and …

Board gamers buckle-up because USAopoly has just served up a triple-helping of licensing prowess at this year’s GenCon with the unveiling of Talisman: Kingdom Hearts Edition. The new tabletop title combines the popular Disney and Square Enix collaboration with Games Workshop’s iconic Talisman tabletop mechanic to offer fans a “vibrant …

USAopoly, a specialist when it comes to licensed board game and puzzle publishing, has teamed with Fox Consumer Products to release Die Hard: The Nakatomi Heist Board Game. The one-versus-many tabletop game allows players to take on the role of action hero fan’s favourite, John McClane, or assume the identity …

The US family experiential toy store, Camp – part owned by the media platform BuzzFeed – has outlined plans to open five more stores across the States by the end of 2020. As part of fulfilling this mission, BuzzFeed’s chief marketing officer, Ben Kaufman, is to leave his role in …

USAopoly, a specialist when it comes to licensed board game and puzzle publishing, has teamed with Fox Consumer Products to release Die Hard: The Nakatomi Heist Board Game. The one-versus-many tabletop game allows players to take on the role of action hero fan’s favourite, John McClane, or assume the identity …

Playmobil has demonstrated further commitment to its 2019 advertising campaign to support retailers, this time with the sponsorship of three large banners displayed outside Crumtons Toy Shop in Bangor. The Northern Irish toy retailer will showcase the banners, each focusing on Playmobil: The Movie, ahead of the title’s cinematic release …

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez. And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own …