ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

The popular plush toy creator, GUND, has turned to one of the fastest growing character brands on the world stage for its latest licensed range, with a collection of Line Friends plush available now. Line Friends features a series of memorable characters, originally created for use as stickers for leading …

Partners Group has agreed to acquire a majority equity stake on behalf of its clients in the German toy manufacturer, Schleich. The group will purchase the stake from Ardian, a global investment company for an undisclosed sum. Following the transaction, Schleich will continue to be supported by its management team, …

Crayola has teamed up with Merlin Entertainments for a competition giving kids the chance to win free tickets to Sea Life attractions across the UK and Ireland this summer. Worth up to £22 per ticket, the new on-pack promotion, featuring Crayola Crayons, Pencils, Twistables, SuperTips and PipSqueaks is available now. …

Disney has launched the first trailer for its live-action remake of its popular 1998 animated film, Mulan. The first-look trailer was aired during the half-time break of the FIFA Women’s World Cup final on Sunday, July 7, which witnessed the USA triumph over Holland. Directed by Niki Caro and written …

Are you heading to Autumn Fair this September to exhibit or walk the aisles in search of that next best-seller? Have you got products in the girls’ market, plush toys sector, or pocket money and collectables space? Then ToyNews wants to hear from you. ToyNews is now accepting editorial and …

Brand Licensing Europe, the European event for the licensing industry, has confirmed its annual event will remain at ExCeL London until at least 2024, with the dates for the next five years in place. For the next five years, the show’s dates have been slated as: 6 – 8 October …

Rubik’s Brand Ltd has launched the latest twist to its interactive line of games, with the Rubik’s Cage. The new Rubik’s Cage is currently on shelves at all major retailers. Rubik’s Cage is a fast-paced game of strategy and competition that pins opponents against each other as they race to …

H Grossman Ltd has moved to new premises in Cambuslang, Glasgow, in a move that has allowed the firm to consolidate its warehousing with that of its parent company Tobar, and create two new showrooms in Glasgow. Not far from its old warehouse and office facility in Rutherglen, the new …