ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

Rubies is expanding its children’s book character range of dress up costumes with the addition of the popular quirky gothic-inspired publishing IP, Amelia Fang. Created by author and illustrator Laura Ellen, the Amelia Fang book series is published by Farshore/HarperCollins UK and has sold over 380,000 copies in the UK, …

A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand. LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag …

Pippi Longstocking has become the latest classic children’s literary character to join the ever expanding portfolio of children’s audio stories at Tonies, welcoming the UK edition to the fold, as voiced by the award-winning presenter and comedian, Sandi Toksvig. Pippi Longstocking, an iconic fictional character created by the Swedish author, …

Mattel Creations, the global toy maker’s collaboration and direct to consumer platform, has made its first move into the NFT space, with a new collection of digital artwork inspired by the Hot Wheels brand. In a move to break into the new market, as well as ‘advance the collector offering’, …

Thames & Kosmos is looking to add a little bit of magic to this year’s Independent’s Day UK, showing its support of the country’s independent toy retailers with a special deal on its popular magic trick ranges. On Saturday, 3rd and Sunday 4th July independent retailers across the UK are …

The boss of the high street book, games, and puzzles retailer, Waterstones has described the UK as ‘going through a retail boom’ as customers choose to spend their money in shops and online, in the wake of foreign travel and with much of the hospitality sector at the mercy of …

The British Retail Consortium has welcomed the government’s plans to extend the current rent moratorium on commercial properties, including retailers, to protect tenants from eviction to March next year, stating that the move has been made “in the nick of time.” The Treasury chief secretary Steve Barclay told MPs in …

The Manchester-based online toy and games retailer, BargainMax.co.uk has secured a seven-figure funding package from HSBC UK to support its ‘ambitious growth plans’ over the coming year. BargainMax has said it will use the funding to increase its product range and stock by over 60 per cent in the next …