ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …

Brand Licensing Europe has detailed the first of two keynotes to take place at this year’s event. Storyboard: The Best of British Animation will spotlight the inspirational and aspirational creativity and success of some of the nation’s most prolific production studios with a panel of experts spanning some of the …

Vying for the title of most peculiar toy line of the year, and tapping firmly into the nostalgia-driven pop culture toy space of today is PhatMojo, who has just launched a range of action figures, plush, and collectables inspired by the hit indie video game, Baldi’s Basics. Inspired itself by …

Wow! Stuff has revealed that its director, Jon Birch is to step down from his position at the award-winning toymaker after 11 years of service overseeing the company’s significant growth and expansion. “It’s all about the people. So when a hard working, trusted colleague leaves the company it’s a sad …

The US family experiential toy store, Camp – part owned by the media platform BuzzFeed – has outlined plans to open five more stores across the States by the end of 2020. As part of fulfilling this mission, BuzzFeed’s chief marketing officer, Ben Kaufman, is to leave his role in …

USAopoly, a specialist when it comes to licensed board game and puzzle publishing, has teamed with Fox Consumer Products to release Die Hard: The Nakatomi Heist Board Game. The one-versus-many tabletop game allows players to take on the role of action hero fan’s favourite, John McClane, or assume the identity …

Playmobil has demonstrated further commitment to its 2019 advertising campaign to support retailers, this time with the sponsorship of three large banners displayed outside Crumtons Toy Shop in Bangor. The Northern Irish toy retailer will showcase the banners, each focusing on Playmobil: The Movie, ahead of the title’s cinematic release …

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez. And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own …