As part of the new relationship, Sino Foreign Trading will provide the support to strengthen the company to expand its global efforts and strength of brands in Yvolution and the popular Y Flicker Scooter.

The inquiry has been launched to “assess the competitive impact of these purchasing partnerships on the concerned markets, both upstream for the suppliers and downstream for the consumers.”

Safety concerns were raised across the globe as the retailer held a one-day sale in which customers pay the a price set at the age of their child for bears that often reach up to more than £50.

The company was forced to abandon its ‘pay-your-age’ campaign, an initiative that offered UK customers the chance to buy any bear, which can cost up to £52, for the price of their child’s age, over safety concerns due to its popularity.

The firm has launched the line exclusively with Smyths in an initiative running until the end of July, before rolling the line out to wider retail.

The result has seen Zuru reach the number six manufacturer, behind only Mattel, Hasbro, LEGO, Spin Master and MGA.

Spin Master has formed the subsidiary Spin Master Rus, based in Moscow, and will begin direct distribution in Russia in early 2019. Andrey Savchenko, general manager of Russia, will oversee sales and marketing activities.

The outfit has championed the strength of its growing number of members for having faced down NPD results reflective of a nine per cent decrease in toy sales for year to date end of May.

When I Dream lead the run of successes by taking home the BIGGY (The Best Imagination Gaming Game of the Year) as well as gold in the Best Family and Best Literacy Game categories.

And you may spot a familiar name or two...

If you’re heading to NEC’s Autumn Fair this year, make sure your products are being seen with our Autumn Fair Show Guide.

Handling both consumer and trade media relations, influencer outreach programmes and experiential management, Playtime PR will realise a six-month activation period for the firm.

The event – now in its sixth year - is billed as the only UK awards dedicated to fathers and their children.

The DreamToys event will return to its usual home at St Mary’s Church in Marylebone in London on Wednesday, November 14.

The firm has initiated a global campaign to bring the Fartists Club to the European, US and Canadian kidult markets across multiple platforms, digital partnerships and influencer content creation.

Running from July 9 to 18, the board game company is offering the chance to win a trip for two to New York, including four nights in a four star hotel. To participate, simply visit the Days of Wonder Facebook page.