Orchard Toys teams with Norwich City FC for exclusive football themed game
NCFC has launched the product in its two retail outlets this November, just in time for the busy Q4 period.
Mojo Nation welcomes non-executive director in Start Licensing's Ian Downes
Downes will add valuable licensing expertise to the company and in the role, provide key oversight and initiative to Mojo Nation’s existing portfolio of events, including the Play Creators Festival.
Hasbro begins rolling out themed family entertainment centres across the US
The indoor family entertainment facilities will take some of the most iconic Hasbro brands to create interactive and immersive experiences in a gamified environment, with multiple activity zones.
Goliath acquires Vivid Toy Group
Vivid's Tony Hicks has described the move as a bold new chapter in the company's story. Goliath completed the takeover as it looks to strengthen its distribution and retail partnerships in the UK.
KidsOut named London Toy Fair's official charity partner for fourth year running
The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.
Mojo Nation dates Play Creators Festival 2019
Following on from the success of the inaugural Play Creators Festival, held earlier this year, 2019 will see the event move to a new home at London’s Stamford Bridge.
Toy of the Year finalists take prime spot on Amazon in Toy Foundation partnership
The click through, found here provides shoppers with unique access to a comprehensive list of the hottest toys of the season, curated by toy and play experts.
Disney's latest Toy Story 4 teasers offers "teaser of what's to come" to retail
Mike Stagg, the SVP and general manager of retail for the Nordics, UK and Ireland and digital commerce EMEA at The Walt Disney Company has revealed that retail feedback has already been 'overwhelming' to a line up he says will be 'kept under wraps' for the time being.
Amazon to ship its toy catalogue 'to millions of customers' this month
"Amazon is excited to offer a new way for customers to shop for toys this holiday season," Amazon said in a statement.
Whirligig Toys handed Let toys Be Toys Good Practice Award of 2018
On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer - headquartered in Brighton - has been handed the 2018 badge for good practice for all four of its South England locations.
Spin Master sees strong growth in games and puzzles as Q3 2018 financials hold firm
The Canadian toy business has seen revenue increase 2.3 per cent to $620 million from $606.1 million in the same period of 2017.
Wow! Stuff's Demonstration Division has "helped sales increase 20 fold" in retailer roll out locations
The company has revealed that in such areas, the Division has secured and delivered “more sales per square foot of retail space than any other business driver," including TV advertising.
Addo and The Entertainer launch B Friends dolls to the UK with exclusive partnership
The new range - which has been created by Addo for The Entertainer - has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’.
Swiss fashion doll that promotes inclusivity and diversity lands at Hamleys and Harrods
I'm a Girly is aimed at both girls and boys and introduces a variety of dolls with natural proportions and varying skin tones.
Hasbro begins rolling out themed family entertainment centres across the US
The indoor family entertainment facilities will take some of the most iconic Hasbro brands to create interactive and immersive experiences in a gamified environment, with multiple activity zones.
KidsOut named London Toy Fair's official charity partner for fourth year running
The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.
The Toy Association reveals the 123 TOTY Awards finalists
Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.
KD Toys is "elevating the marketing of our products to the next level," with Awori Comms appointment
Awori Comms will be implementing a comprehensive press and influencer relations campaign in the lead up to the key Christmas trading period with a focus on the award winning Kurio Tablet range.
Read the November issue of ToyNews online now
For those who like to read real journalism in real time we explore the pre-school sector and ask, is it time for a change up?
TOMY, Geomag and Orchard Toys star in Fundamentally Children's first Christmas Good Toy Guide
The guide highlights a selection of endorsed products from the Good Toy Guide, arranged by age category, along with advice for parents and families.
Don't miss your chance to get involved in the December issue of ToyNews
ToyNews is running product guides on the puppets and magic sector as well as bath time toys and now is your chance to get involved.
Essen Spiel gems to star at November's Board Game Club
The line up will include an international flavour with new gems from Korean designers Happy Baobab, Magic Fold and Layers; the catchily-named Strange Vending Machine from Soso Games and Trapwords and Pictomania from Czech Games Edition.
Increased investment in STEM, Infant and Puzzles portfolios for Clementoni
Over the past 12 months, the firm has also added new strands of activity to support their key Science Museum approved STEM lines.
The Pokémon Company partners with Hamleys for Trading Card Game launch
Visitors to the Regent Street store will have the chance to meet Pokémon favourites Pikachu and Eevee, as well as step into a giant Pokémon snow globe for a festive selfie.
Playmobil welcomes kids and families at Ideal Home Show Christmas 2018
“Playmobil is already hugely popular in the UK and the brand has experienced substantial growth over the past year. We can’t wait to see potentially thousands of children play with our toys at the show – some of whom will be discovering the joy of the brand for the very first time.”
X Factor's Louis Walsh fronts Elves Behavin' Badly Christmas campaign
The advert sees the Westlife manager telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good.
Stunt driver and former The Stig stars in new LEGO Technic short movie
Collins, also known for his stunt driving on James Bond films including Quantum of Solace and Skyfall, stars as both the hero and the baddie in a battle between two LEGO Technic Pullback cars - WHACK! and BASH!
Scrabble turns 70 and celebrates with short film on the evolution of language
Eminent voices from the youth culture scene have come together to celebrate the changing nature of language and the role Scrabble plays in popular culture.
NY Toy Fair 19: Madame Alexander Doll Co. readies for 100 years with new investment
The company is now under new ownership and has engaged a number of partners to improve marketing, customer service, production and fulfilment capacity while expanding its 2019 product catalogue.
Barbie makes a big entrance at Smyths Toys as Mattel celebrates Dreamhouse launch
Barbie’s Dream House has arrived at Smyths Toys Superstore and to celebrate the retailer's Staples Corner store front has been transformed. The full range of Barbie products are available across all Smyths Toys Superstores.
