Pretend to Bee products will now be available in 16 Toytown stores across the UK and Ireland, with over 40 SKUs available in the retail collection.

In summer this year, Broad and her family - the unit that together run the independent toy shop - launched a GoFundMe campaign to raise £22,000 for a high-spec wheelchair that will enable the toyshop owner continue to run the business.

But Spin Master and John Adams sneak in too, with Strictly Come Dancing and Jumanji themed titles.

The Best Small Shops competition, managed by the Independent Retailers Confederation celebrates the commitment and creativity of independent retailers on the UK’s High Streets and the role they play in their local communities.

A former finance head of Tesco, Jablonowski was brought in 18 months ago to lead Hamleys' turnaround, however, in 2017 the firm was subjected to one of its worst years since it was founded in 1760.

Driven to discover the true value of the modern toy industry, the British marketplace pulled data from the Brand Finance - Toys 25 2018 report in order to highlight the top ten most valuable toy brands of the year.

Following the news that this winter is set to be the UK’s coldest on record, UK sledge manufacturer Mookie Toys, and consumer behaviour expert, Philip Graves, analyse the effect the weather has on buyer mentality and offer advice on how retailers can use these insights to plan ahead.

From today, shoppers will be able to visit the Big Potato menagerie where they can browse through a selection of Big Potato party games at a stand designed to be “as eccentric as the games on display.”

This month, we will be deep diving into the changing world of pre-school as well as running an extensive pre-school sector product guide, alongside bikes & ride-ons and action figures.

Britains will showcase its Christmas gifting collection featuring the JCB 419S Wheeled Loading Shovel and Valtra T254 Versu tractor which are tipped to be a hit for farming fanatics over Christmas 2018.

Luvabella, Hatchimals, Supernova, Boxer and Fuggler toys will all be on display across the three day event, where children will be welcomed into the Unboxing Zone where they can catch a glimpse of the latest trends.

The Petit Collage brand's Organic Bunny Activity Doll took home the silver award in the Best Baby Toy category, while Peek A Boo House and Safari Wooden Puzzle and Play to home the bronze in the Best Toddler Toy and Best Sustainable Toy categories, respectively.

The Dutch toy brand was handed the award for its dedication to eco-friendly toys with a patented raw material that can prove its contribution to a significant CO2 reduction when compared to others.

The Toy Association’s New York Toy Fair came in at number 35 in the listing that was revealed at the Gold 100 Awards & Summit this October 10th to 12th at the Monarch Beach Resort in Dana Point, California.

The video, produced annually by the BTHA, provides information and advice on all the PR opportunities offered to exhibitors at Toy fair. It also features the now famous Q&A interviews, where the UK’s newspapers, broadcasters and blogs reveal their top tips and expectations for Toy Fair 2019.

The publication has enjoyed a successful 20 years in the competitive pre-school magazine market to date, an achievement the firm itself has put down to “top quality editorial content and production values.”