ToyNews Toy industry news: business, marketing, retail, wholesale and distribution

Spin Master’s Owleez, MGA’s LOL Surprise and Wow Stuff’s Harry Potter invisibility cloak have all made this year’s Made For Mums Toy Awards 2019 winners’ list, alongside no less than 52 other must have products for this Christmas. MadeForMums, the UK’s leading parenting site for product reviews, has revealed the …

Wooden activity toys, educational ranges, and of course, plush in “all its various forms,” are top of the bill for Coolabi Licensing as the firm looks to build out a comprehensive toy line for the modern classic children’s book title, Giraffes Can’t Dance. last week, the company secured the global …

The Women in Toys, Licensing and Entertainment upcoming Empowerment Day will this year see women from around the world pitch their latest toy, game and play product ideas to the likes of Walmart, Hasbro, Spin Master, and Jazwares this October. To date, more than 500 women have presented their products …

The international licensed costume and fancy dress specialist, Disguise, has made a strategic play for the European market via a new distribution partnership with MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating what the pair have called ‘a mutual confidence and …

The US family experiential toy store, Camp – part owned by the media platform BuzzFeed – has outlined plans to open five more stores across the States by the end of 2020. As part of fulfilling this mission, BuzzFeed’s chief marketing officer, Ben Kaufman, is to leave his role in …

USAopoly, a specialist when it comes to licensed board game and puzzle publishing, has teamed with Fox Consumer Products to release Die Hard: The Nakatomi Heist Board Game. The one-versus-many tabletop game allows players to take on the role of action hero fan’s favourite, John McClane, or assume the identity …

Playmobil has demonstrated further commitment to its 2019 advertising campaign to support retailers, this time with the sponsorship of three large banners displayed outside Crumtons Toy Shop in Bangor. The Northern Irish toy retailer will showcase the banners, each focusing on Playmobil: The Movie, ahead of the title’s cinematic release …

Spin Master is cooing over International Owl Awareness Day this year, using the annual event as the ‘perfect perch’ from which to launch its hotly anticipated toy line, Owleez. And of course, bird lovers will get the chance to tweet all about it when the toy firm hosts its own …