“The world is going to look very different now that Asmodee – one of the biggest players in the board gaming sector – is very actively pushing into licensing,” Alexander Thieme, manager of licensed publishing and consumer products, Asmodee Entertainment, promises. The board game giant kicked off October with a …
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The beautiful game; a game of deep strategy, critical thinking, mental agility and the fitness to slog it out for 90 minutes with the crowds baying for blood. Wash it all down with a boozy night on the town and at this point, we very well could be talking about …
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Spin Master, Crayola, VTech, and Sambro have been named among the 21 UK partners to have signed new and renewed licensing partnerships for PAW Patrol ahead of the release of the PAW Patrol movie and its slated August 2021 release. ViacomCBS Concusmer Products UK has signed a raft of partners …
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The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …
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The gadget and gift retailer, Menkind has highlighted its plans to expand on its licensed products and exclusive ranges as it heads into the Christmas shopping season, a move that has been driven by the increased consumer engagement with pop culture TV, films, video games and entertainment throughout the pandemic. …
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Keel Toys’ sustainable range of eco-friendly plush animals has found itself rubbing shoulders with the familiar Top Toys for Christmas picks such as LEGO Mario, VTech’s Kidizoom and Spin Master’s Present Pets this year, as Selfridges puts its own spin the predicted top sellers for the 202 festive season. Earlier …
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New research has found that online events like Amazon Prime Day have encouraged as many as a quarter of Britons to keep as much spending as possible contained to small and local businesses negatively impacted by the Covid-19 pandemic. According to a study undertaken by the team behind the global …
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Innovation and altruism will be at the heart of the 2020 Toy Retailer of the Year Awards this time around, as the BTHA outlines the theme of Special Recognition in areas above and beyond normal service. The change up to the Awards has been made in light of the events …
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A group of Britain’s most celebrated actors have pooled their storytelling skills during lockdown to …
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Mattel’s popular pre-school franchise, Fireman Sam, has launched its Modern Day Heroes Campaign in a …
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When Disney removed itself from the linear television landscape at the start of this month …
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Mattel’s baby and infant pre-school brand, Fisher-Price, is throwing open the virtual doors of its …
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A roundup of recent award wins for the multi-level logic games and magnetic play-sets specialist, …
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This week marks yet further international expansion for the kids market intelligence specialist, Kids Insights, …
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ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
