Driven to discover the true value of the modern toy industry, the British marketplace pulled data from the Brand Finance - Toys 25 2018 report in order to highlight the top ten most valuable toy brands of the year.

Following the news that this winter is set to be the UK’s coldest on record, UK sledge manufacturer Mookie Toys, and consumer behaviour expert, Philip Graves, analyse the effect the weather has on buyer mentality and offer advice on how retailers can use these insights to plan ahead.

From today, shoppers will be able to visit the Big Potato menagerie where they can browse through a selection of Big Potato party games at a stand designed to be “as eccentric as the games on display.”

Chief executive, Stephen Clarke, said the retailer would be closing six WH Smith stores which had ‘not got a hope of making any money’ and about 24 Cardmarket outlets over the next three years.

According to The NPD Group, the rang has taken the US market by storm, with early reception placing it as the number one selling range in the category.

After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.

Saturday, October 6 is the start of The National Autistic Society’s Autism Hour, an initiative sponsored by The Entertainer and designed to show businesses the simple steps they can take to improve the shopping experience for their autistic customers.

The retailer, which now has 148 stores across the UK, delivered a total sales increase across all channels of 7.4 per cent with LFL store sales being broadly flat. Its online platform recorded a 28 per cent sales increase.

The Petit Collage brand's Organic Bunny Activity Doll took home the silver award in the Best Baby Toy category, while Peek A Boo House and Safari Wooden Puzzle and Play to home the bronze in the Best Toddler Toy and Best Sustainable Toy categories, respectively.

The Dutch toy brand was handed the award for its dedication to eco-friendly toys with a patented raw material that can prove its contribution to a significant CO2 reduction when compared to others.

The Toy Association’s New York Toy Fair came in at number 35 in the listing that was revealed at the Gold 100 Awards & Summit this October 10th to 12th at the Monarch Beach Resort in Dana Point, California.

The video, produced annually by the BTHA, provides information and advice on all the PR opportunities offered to exhibitors at Toy fair. It also features the now famous Q&A interviews, where the UK’s newspapers, broadcasters and blogs reveal their top tips and expectations for Toy Fair 2019.

The publication has enjoyed a successful 20 years in the competitive pre-school magazine market to date, an achievement the firm itself has put down to “top quality editorial content and production values.”

The live stream will feature interviews, previews, game jams, exclusive unboxings and worldwide launches across the four-day event

The insights firm is once again hosting its special Kidscon one day event, taking place on November 20th in central London. Tickets will be priced at £50 a head with all proceeds going to a chosen charity.

The 30 second ad will be screened ahead of some of the biggest children’s film releases this year, including The Incredibles 2, Wreck it Ralph 2, Spider Man 2, Fantastic Beasts 2, The Grinch and Hotel Transylvania 3.