The indoor family entertainment facilities will take some of the most iconic Hasbro brands to create interactive and immersive experiences in a gamified environment, with multiple activity zones.
Vivid's Tony Hicks has described the move as a bold new chapter in the company's story. Goliath completed the takeover as it looks to strengthen its distribution and retail partnerships in the UK.
The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.
Following on from the success of the inaugural Play Creators Festival, held earlier this year, 2019 will see the event move to a new home at London’s Stamford Bridge.
Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.
“We wanted to create a board game that would capture the Oddbods’ madcap antics and sense of fun in a way that both kids and adults can enjoy, and this highly innovative, highly flexible game does this beautifully,” says Anabel Higgin, marketing director of One Animation.
"Amazon is excited to offer a new way for customers to shop for toys this holiday season," Amazon said in a statement.
On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer - headquartered in Brighton - has been handed the 2018 badge for good practice for all four of its South England locations.
The Canadian toy business has seen revenue increase 2.3 per cent to $620 million from $606.1 million in the same period of 2017.
The company has revealed that in such areas, the Division has secured and delivered “more sales per square foot of retail space than any other business driver," including TV advertising.
The new range - which has been created by Addo for The Entertainer - has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’.
I'm a Girly is aimed at both girls and boys and introduces a variety of dolls with natural proportions and varying skin tones.
It's been exclusively curated in partnership with Penguin Ventures as the iconic children's book celebrates its 40th anniversary this year.
From mid-November, fans will be able to get their hands on a Make Your Own Tatty Teddy, adding their personal touches ahead of Christmas. The bear will also be available online.
The indoor family entertainment facilities will take some of the most iconic Hasbro brands to create interactive and immersive experiences in a gamified environment, with multiple activity zones.
The children’s charity will again run the Trolley Dash, where exhibiting companies will donate thousands of toys to vulnerable children on the final day of the show.
Between now and January 6, families can visit www.ToyAwards.org to vote for their favourite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year.
Awori Comms will be implementing a comprehensive press and influencer relations campaign in the lead up to the key Christmas trading period with a focus on the award winning Kurio Tablet range.
For those who like to read real journalism in real time we explore the pre-school sector and ask, is it time for a change up?
The guide highlights a selection of endorsed products from the Good Toy Guide, arranged by age category, along with advice for parents and families.
ToyNews is running product guides on the puppets and magic sector as well as bath time toys and now is your chance to get involved.
The line up will include an international flavour with new gems from Korean designers Happy Baobab, Magic Fold and Layers; the catchily-named Strange Vending Machine from Soso Games and Trapwords and Pictomania from Czech Games Edition.
Over the past 12 months, the firm has also added new strands of activity to support their key Science Museum approved STEM lines.
Visitors to the Regent Street store will have the chance to meet Pokémon favourites Pikachu and Eevee, as well as step into a giant Pokémon snow globe for a festive selfie.
“Playmobil is already hugely popular in the UK and the brand has experienced substantial growth over the past year. We can’t wait to see potentially thousands of children play with our toys at the show – some of whom will be discovering the joy of the brand for the very first time.”
The advert sees the Westlife manager telling the story of Elfie and Elvie – two troubled elves who have been kicked out of their homes for joyriding reindeer and getting up to no good.
Collins, also known for his stunt driving on James Bond films including Quantum of Solace and Skyfall, stars as both the hero and the baddie in a battle between two LEGO Technic Pullback cars - WHACK! and BASH!
Eminent voices from the youth culture scene have come together to celebrate the changing nature of language and the role Scrabble plays in popular culture.
The company is now under new ownership and has engaged a number of partners to improve marketing, customer service, production and fulfilment capacity while expanding its 2019 product catalogue.
Barbie’s Dream House has arrived at Smyths Toys Superstore and to celebrate the retailer's Staples Corner store front has been transformed. The full range of Barbie products are available across all Smyths Toys Superstores.
