Messy goes to Okido makers launch first coding board game on Kickstarter

Okido, the London-based team behind the STEAM learning series Messy Goes to Okido on CBeebies, has joined forces with the educational toy and game firm OjO to launch a new coding board game for kids.

Called Which Way? the games has been launched via a Kickstarter campaign with ta target of securing £15,000 in crowdfunding. The project is a joint effort from Okido and OjO.

Designed to make learning engaging and fun, the game has been created by OjO’s team of product designers, educational and child development experts and digital marketeers. Using a magnetic, self-driving, toy car, it helps to teach four of the top coding skills to children aged four to eight years.

It aims to help youngsters develop ‘computational thinking’ incorporating planning, problem solving, coding and testing skills – essential attributes for successful coders.

Currently it is believed to be the only game of its kind which is suitable for pre-school children. It is the brainchild of OjO founder and London Business School graduate Maha Khawaja, who started making STEAM educational games from her Shoreditch base after struggling to find something suitable to keep her four-year-old son occupied.

Khawaja said: “Apart from LEGO, there was hardly any choice when it came to fun, educational STEAM games and toys and we know that children need and want to learn much earlier. So I started inventing my own and testing them with the harshest critics – children.

“The games and toys have to be fun and educational in equal measure and combine STEM subjects with the arts because creativity is key. By collaborating with OKIDO, we hope to help to inspire the next generation of innovators and inventors.

“Coding is the language of the future and the game makes it second nature for young kids to learn coding. It’s also affordable for parents and schools, unlike other coding toys, which can be expensive.”

The collaboration with former research scientist Dr Sophie Dauvois and artist Rachel Ortas, founders of Bethnal Green-based OKIDO, was a natural step, as OKIDO regularly holds STEAM-based activities, interactive experiments and live shows for youngsters throughout the capital. Its magazine features recycled paper, edible vegetable ink, boasts no plastic wrapping and offers young readers educational activities and a board game.

Dauvois, who has two PhDs, said: “Our readers and viewers are looking for educational, meaningful toys, combining learning and having fun. Board games are something we really believe in and it’s rare to find an engaging STEAM toy that children will enjoy playing with again and again.

“This game will help to get young children interested in the scientific world around them using play, art and fun. You repeat the playing and learning every single time that you engage – we call it hidden learning.

“We started our magazine from a kitchen table in Brixton in 2007, after we struggled to find a suitable magazine for our son. It does away with stereotypes, fires up young imaginations and helps to spark a life-long love of art and science. OjO shares this same ethos and we are delighted to be working with them on the launch of the Which Way? game.”

OjO also works in partnership with The Science Museum, offering Mars Mission and Moon Friends Creativity kits and is currently setting up a New York base, which will trade via Amazon.

Khawaja added: “Over the past few years we’ve seen a massive increase in the number of girls choosing STEM subjects, which is long overdue. Learning to code before you start school is essential for both boys and girls, as it helps to enhance the types of skills that will be needed to do the jobs available for the next generation of college leavers.”

Backers now have until June 12 before the funding window closes. Pledges start from just £1 up to packages costing £500, which feature a live OKIDO studio tour and workshop for 10 people. Limited copies of the WhichWay? game are available at a £24 early bird offer – a 20 per cent discount on the usual £30 price.

For more information about OjO and OKIDO visit or

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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