With four new major lines launching, tech toy specialist WowWee believes 2016 is set to be its biggest year in the UK to date.
The firm has already enjoyed a “phenomenal” global response to its newest addition, a robotic dog named CHiP.
CHiP joins other new items including Coji, a toy that teaches kids coding through emojis, a gamefied drone called Lumi and battle play-set R.E.V. Air.
“Early response to CHiP has been phenomenal, better than most items we have launched in the past, so this will pave the way to a great year,” said Sydney Wiseman, brand manager at WowWee.
“We have not flooded the market with CHiP this year however, so people will have to get CHiP before stores sell out. This will then pave the way for a beautiful long life for the product and the accessories that we have planned for the line next year.”
WowWee is now eyeing further growth thanks to a ‘more diverse portfolio than ever before’.
“By diversifying into drones, education and more unisex products, we are expecting further growth in the UK and US markets,” added Wiseman.
“We bring a cool factor you just don’t see in other toys and like to consider ourselves a tech company that can use the library of technology we have to create awesome tech toys.
“We have all sorts of things up our sleeves for 2017, and while the likes of CHiP will be big this year, year two is when you’ll see it really take off.”