Women in tech: How female industry leaders are molding the future of STEM

Valeria Leonardi, COO of the team behind Cubetto, Primo Toys, talks to ToyNews about the women in tech movement.
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Many of us are aware of the well-documented shortage of women working within the science, technology engineering and maths (STEM) professions in the UK, but the latest figures prove the gender ratio is slowly but surely beginning to balance out.

Statistics from the WISE campaign[1] suggest that women currently make up 23% of the UK STEM workforce, increasing from 21% in 2016. Over the past year, 61,430 females have taken up new positions within the science, technology, engineering and mathematics professions.

It’s evident that the long-fought campaigning to bridge the gender gap is starting to take effect. Alongside active movement, we have to mention the immense influential power from great female minds across some of the world’s largest tech titans. The commitment to their work and breaking of stereotypes has positioned them as modern role models, redefining female potential. Katherine Johnson of NASA, Marissa Mayer, former CEO of Yahoo and Randi Zukerberg are among some of the names we are proud to champion as role models, inspiring generations of women to embark on careers in STEM.

Primo Toys is honoured to have the backing of Randi Zukerberg, who actively supports Primo Toys in their mission to help encourage young girls to get into coding. Primo has established strong relationships with Randi, who tried and tested Cubetto with her daughter and praises its ability to demonstrate coding in a universal, gender-inclusive way.

Not all young girls want to be a computer scientist or mathematician when they grow up, but it is crucial that companies like Primo use their purpose to leverage and support learning opportunities for those that think a little differently. That’s why Primo are making steps to raise awareness of the issue with the launch of the Coding Girls campaign, to give children the tools they need to grow without boundaries.

To kick-start their #CodingGirls campaign in March, Primo will be offering an internship at their London office. Ambitious young women are invited to apply for a year-long internship with the company, where they will get to experience working in a fast-paced, rapidly evolving company. This hands-on position will span across all areas of marketing, design, web, business management, research and development for a truly rounded experience. Those interested should apply here.

Read more about Primo Toys here: https://www.primotoys.com/


[1] https://www.wisecampaign.org.uk/resources/2017/10/women-in-stem-workforce-2017

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