US: Skylanders Giants toys land in Happy Meals - ToyNews

US: Skylanders Giants toys land in Happy Meals

Activision launches its first partnership with McDonald's USA.
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Nine Skylanders Giants toys can be found in US McDonald's Happy Meals until May 2nd.

Customers will also be able to find $10 coupons for the Skylanders Giants game. 

It's Activision's first partnership with the McDonald's USA restaurant chain. The promotion will run in other countries later this year.

The Skylanders Giants toys found in Happy Meals include Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher and Kaos.

McDonald's will support the three-week promotion with a marketing campaign that includes TV ads, in-restaurant merchandising, custom packaging and a website and social media presence online.

Read the full story on Licensing.biz.

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