US: Lego reveals iPad app

Lego unveils first official branded app, a version of board game, Creationary.
Publish date:
Social count:

The free game works on iPad, iPhone and iPod Touch devices. Players "roll" the Lego dice to pick one of four categories - nature, vehicles, buildings or things.

Players must then build an object from that category out of Lego bricks, and players guess which of the four possible answers is correct by tapping an illustration. The faster players guess correctly, the more points they earn. Scores can be shared with friends via email or on Facebook.

The mobile version of Creationary features 100 models at launch in infinite play combinations, and the firm has plans for periodic and seasonal model refreshes.

Michael McNally, brand relations director, Lego Systems, commented: "Lego bricks, whether in physical or digital form, provide hours of shared family fun, and mobile devices are a perfect way to take Lego play on the go.

"More than 2.5 million people are using our Lego Photo application, so we were inspired to celebrate the success of our new Lego board games with another app that brings Lego bricks to life in an entirely new way."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.