US: Go Go Pets video game on way

Activision and GameMill have linked with Cepia to create game based on the toy craze.
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The first of the games will be released on Nintendo DS in spring 2010 and will be created and marketed by Activision and GameMill in close collaboration with manufacturer of the toy, Cepia.

The Zhu Zhu Pets (known as Go Go Pets in the UK) video game for Nintendo DS is in development now with Black Lantern Studios.

David Oxford at Activision Publishing said: "Zhu Zhu Pets success in 2009 speaks for itself and we're confident it will be even bigger in 2010."

Gary Miller, president of GameMill Publishing, added: "It is our goal to expand this proven franchise in a way that fans of the wildly popular hamster toy line and video gamers alike will embrace and love to play."

Natalie Hornsby, director of marketing strategies and brand development at Cepia, commented: "Ever since Zhu Zhu Pets exploded in popularity, launching a video game has felt like a natural fit in product evolution.

"We share our fans' excitement in bringing Zhu Zhu Pets to the video game space, and think this will help us reach more kids to engage in the Zhu Zhu Pets experience."


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