US: Giants smashes 2011 Skylanders sales

Activision's hit toy/game hybrid off to a flying start in the States.
Author:
Publish date:
16_skylanders-giants.jpg

Skylanders Giants has sold over 160 per cent more units than last year's Skylanders did at launch in the US.

And compared to the 2011 launch of the Skylanders video game/toy hybrid, Giants' US launch saw close to four times the unit sales generated by accessories.

NPD industry analyst Liam Callahan said: "Skylanders Giants software performed well, breaking into the top 10 title ranking, and selling over 160 per cent more units than last year’s Skylanders title did in its debut month at retail.”

Activision's Skylanders Giants - which launched last month - is the follow-up to last year's Skylanders.

Skylanders figures are not classed as toys by sales data firm NPD in the UK, and do not count towards toy retail's sales units and value.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019