UK's Tech Will Save Us scores $4.2m funding as it prepares Disney Marvel tech-infused toy line

The collaboration will see the development of a Marvel Avengers themed kit inviting children to help the superheroes complete secret missions. Children will learn to conquer basic electronics through story-led missions.
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A start-up with the aim of developing the most empowering STEAM play universe through tech and toys has secured $4.2 million financing from gaming and entertainment funds.

Tech Will Save Us is the UK outfit aiming to fuse the power of play with the possibilities of technology. The new financing to the tune of £3million will enable the firm to scale its business and expand its product range.

The funding – secured from Initial Capital with participation from Backed VC, SaatchInvest, All bright, Unltd, Leaf VC – comes as Tech Will Save Us prepares to launch its first partnership with Disney.

The collaboration will see the development of a Marvel Avengers themed kit inviting children to help the superheroes complete secret missions. Children will learn to conquer basic electronics through story-led missions.

The Electro Hero Kit has been in development for eight months and launches on March 15, ahead of the release of Avengers: Infinity War in cinemas this April.

“We are so proud of the investors we have been able to attract and work with. They will not only bring expertise and insights form the gaming industry, but they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way,” said Bethany Koby, founder of Tech Will Save Us.

“Our shared ambition is to empower kids to be creative and play with technology in order to help kids shape the world.”

Alvaro Alvarez Rio, partner at Initial Capital, added: “We have been excited about the intersection of games and connected devices for years.

“Tech Will Save Us has put together an outstanding team that brings a fresh approach to learning experiences - fun, educational and affordable. Its broad suite of products and brand partnerships appeal to a diverse audience of curious kids from early years into their teens who have traditionally not been able to enjoy interactive experiences with their physical toys.

“We are thrilled to support this ambitious vision.”

AllBright’s co-founder, Debbie Wosskow concluded: “As an organisation with a mission to make the UK the best place in the world to be a female entrepreneur, we are delighted to invest in female-led business Tech Will Save Us at such an exciting stage in their journey.

“I see the potential n the market for Tech Will Save Us to thrive in their mission to combine play with education and STEM learning to equip a future generation in these essential skills.

“We are thrilled to be a part of the journey in growing this innovative British brand.”


Disney's Mike Stagg on this year's toy plans for Star Wars and Marvel

For fans the world over, 2015’s release of Star Wars: The Force Awakens made for a monumental moment. Now, with new Marvel releases, a Frozen sequel and more Star Wars to come, Disney promises that the next few years will be no different. Robert Hutchins talks to Mike Stagg, The Walt Disney Company’s vice president and general manager, retail UK and Ireland, about the its plans to top the toy charts this year.

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