UK tech and play firm Curiscope eyes US market move with Child's Play Comms - ToyNews

UK tech and play firm Curiscope eyes US market move with Child's Play Comms

Through its appointment, Child’s Play will be responsible for managing media relations to launch and support the brand in the US.
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Curiscope, the outfit with the mission to bring augmented reality to the children’s play space is looking to break the US market with its flagship kids’ product, Virtual-tee.

The Virtual-tee is an AR t-shirt that allows children to learn about the human body, while being worn. The product’s creator, Curiscope has enlisted the help of the PR agency Child’s Play Communication in its move to enter the US market.

With a presence in over 1,000 schools and 100 countries, Curiscope’s aim is to emphasise the S in STEM and ‘dramatically impact kids’ interest in science education.’

“We started Curiscope with the belief that modern technology would let us reimagine how we learn difficult science concepts,” said Curiscope CEO and co-founder, Ed Barton.

“Augmented Reality lets us do things we otherwise couldn’t do and explore things in ways we otherwise couldn’t explore. With the Virtual-Tee and a smartphone, kids everywhere can take an anatomical adventure that brings learning to life.

“We’re looking forward to partnering with Child’s Play to spread the word across the US.”

Curiscope is located in Brighton, England.

Through its appointment, Child’s Play will be responsible for managing media relations to launch and support the brand in the US.

‘We think the Virtual-tee is a terrifically innovative product,” said Child’s Play president, Stephanie Azzarone. “We love that Curiscope is using AR to inspire children to love science, and we’re excited to have Curiscope join our growing roster of tech clients.”

Child’s Play launched its family-tech practice several years ago and has represented an array of companies in the tech space, including littleBits, Primo Toys, Sphero, Boolean Girl Tech and more.

Child’s Play is also the creator of the Kids & Family Tech Expo, the only media event exclusively for tech products designed for children and parents, and recently launched Seriously STEM, an awards programme for toys promoting learning in STEM subjects.

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