Do it Yourself Rabbids EEERZ is a 28cm blank canvas in the shape of a Rabbids rabbit.
The toy is based on Ubisoft's popular party game for the Nintendo Wii, Rabbids.
Ubisoft designed and manufactured the line. Geoffroy Sardin, EMEA chief marketing and sales officer at Ubisoft, said: "With the EEERZ collection, we wanted to offer Rabbids fans something new and trendy.
"These designer toys show the versatility and the depth of the Rabbids' artistic universe, and will please both fans of the franchise as well as collectors looking for original and distinct pieces of art."
The craft product is currently available for pre-order on the Ubisoft website, or through the French retailer Artoyz (which also does wholesale).
Michael Rouah, co-founder of Artoyz, said: "We were so excited when Ubisoft asked us to be their partner for the launch of the EEERZ.
He added: "With the Rabbids' stumpy forms and their quirky minds, their entrance in the designer toys universe is a natural evolution. We have been very impressed by Ubisoft's ability to insert the style of the brand into a desirable, collectable series of toys while still keeping the spirit of the Rabbids intact."
This is not Ubisoft's first foray into the toy market. The developer also owns the Assassin's Creed franchise, which has been the subject for a series of high-detail action figures from US toy-maker NECA.