Ubisoft develops a Rabbids toy line

The French video game developer turns its hand to toy-making with a new vinyl arts and crafts product called EEERZ.
Publish date:
Social count:
5_Rabbids Eeerz.jpg

Do it Yourself Rabbids EEERZ is a 28cm blank canvas in the shape of a Rabbids rabbit.

The toy is based on Ubisoft's popular party game for the Nintendo Wii, Rabbids.

Ubisoft designed and manufactured the line. Geoffroy Sardin, EMEA chief marketing and sales officer at Ubisoft, said: "With the EEERZ collection, we wanted to offer Rabbids fans something new and trendy.

"These designer toys show the versatility and the depth of the Rabbids' artistic universe, and will please both fans of the franchise as well as collectors looking for original and distinct pieces of art."

Image placeholder title

The craft product is currently available for pre-order on the Ubisoft website, or through the French retailer Artoyz (which also does wholesale).

Michael Rouah, co-founder of Artoyz, said: "We were so excited when Ubisoft asked us to be their partner for the launch of the EEERZ.

He added: "With the Rabbids' stumpy forms and their quirky minds, their entrance in the designer toys universe is a natural evolution. We have been very impressed by Ubisoft's ability to insert the style of the brand into a desirable, collectable series of toys while still keeping the spirit of the Rabbids intact."

This is not Ubisoft's first foray into the toy market. The developer also owns the Assassin's Creed franchise, which has been the subject for a series of high-detail action figures from US toy-maker NECA.



Vivid's Property Development

There?s an infectious, positive vibe coming from Vivid Imaginations at the moment. Its Moshi Monsters line is generating positive headlines for the industry, expansion overseas is continuing apace and it has ambitious plans to boost in-house product development even further.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.