This week Peter Jenkinson wonders if 2012 could be the year of the app toy.
Publish date:
10_Peter Jenkinson 1.jpg

"The latest estimates say the app market will be worth $25 billion by 2015 and if the toy market can take just a tiny slice of the pie with toy based add-ons then we could be witnessing the beginning of something substantial.

At the end of last year we saw a handful of widely applauded (but largely only loved by the geek press) brands open up this new category but it felt like it coughed and spluttered a bit into Christmas."

Click here to read Jenkinson's column in full.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.