Skylanders, Amiibo and LEGO Dimensions to help smart toys sector hit $2.8bn this year

Popularity of toys-to-life category is expected to continue its upwards trajectory with releases from Activision, LEGO and Nintendo expected to shift up to 136 million units this year.
Author:
Publish date:
Social count:
0
00legodimen.png

Sales of Skylanders, Amiibo and LEGO Dimensions are predicted to help the smart toys sector reach a staggering $2.8 billion in revenue this year.

According to the latest data from Juniper Research, the popularity of the toys-to-life category is expected to continue its upwards trajectory with the latest releases from Activision, LEGO and Nintendo expected to shift up to 136 million units this year.

Black Friday and the Christmas shopping period is also on track to bolster sales across the smart toys sector as the document titled Smart Toys: ardware, Apps & Technologies 2015-2020 revealed that smart toys which connect to mobile apps and games consoles are emerging as the key market for toy vendors.

The UK has been highlighted as the number one territory for sales of smart toys this year, closely followed by the US, Japan, Canada and Germany in second, third, fourth and fifth respectively.

‘First popularized by the Skylanders franchise, beginning in 2011, the toys-to-life segment has gone from strength to strength,’ read a statement from the research firm.

‘Indeed LEGO’s entry into this market in September 2015 with its LEGO Dimensions videogame will only serve to heighten the market’s success.”

Related

skylandersfront.png

SECTOR GUIDE: Skylanders

With a new game on the horizon and its popularity only growing, ToyNews rounds up some of the biggest toys to embrace the Skylanders licence.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.