Skylanders, Amiibo and LEGO Dimensions to help smart toys sector hit $2.8bn this year

Popularity of toys-to-life category is expected to continue its upwards trajectory with releases from Activision, LEGO and Nintendo expected to shift up to 136 million units this year.
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Sales of Skylanders, Amiibo and LEGO Dimensions are predicted to help the smart toys sector reach a staggering $2.8 billion in revenue this year.

According to the latest data from Juniper Research, the popularity of the toys-to-life category is expected to continue its upwards trajectory with the latest releases from Activision, LEGO and Nintendo expected to shift up to 136 million units this year.

Black Friday and the Christmas shopping period is also on track to bolster sales across the smart toys sector as the document titled Smart Toys: ardware, Apps & Technologies 2015-2020 revealed that smart toys which connect to mobile apps and games consoles are emerging as the key market for toy vendors.

The UK has been highlighted as the number one territory for sales of smart toys this year, closely followed by the US, Japan, Canada and Germany in second, third, fourth and fifth respectively.

‘First popularized by the Skylanders franchise, beginning in 2011, the toys-to-life segment has gone from strength to strength,’ read a statement from the research firm.

‘Indeed LEGO’s entry into this market in September 2015 with its LEGO Dimensions videogame will only serve to heighten the market’s success.”

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