Read our interview with Skylanders' Michael Sportouch

Activision's European VP and general manager on what's next for the brand.
Publish date:

How has Skylanders Giants sold in the UK compared to the original Skylanders?

If you compare the launch quarter of Spyro’s Adventure to the launch quarter of Skylanders Giants, we’re enjoying a massive growth, both in terms of the starter packs and the toy business. We can’t quantify the growth percentage yet. 

It shows the franchise is growing, and new players, families and kids are entering it, which we’re very pleased with.

You’ve now just announced Skylanders Swap Force. But what about stockists and fans of Skylanders Giants – what can they expect to see this year?

For Giants specifically, we’ll be launching new characters through the year. 

What do you think about rare Skylanders figures being sold on auction websites like eBay?

It’s something we don’t control or encourage. It’s something we can’t prevent when there’s a scarcity. It happened on a couple of occasions last year when we introduced a new range of characters and suddenly they become scarce. We were surprised by the level of sell-through and we had to replenish very quickly.

Read the full interview with Michael Sportouch here.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019