Pea&Promoplast to produce Angry Birds promotional plush - ToyNews

Pea&Promoplast to produce Angry Birds promotional plush

Maurizio Distefano Licensing has agreed the license on behalf of Rovio.
Author:
Publish date:
Screen Shot 2017-03-28 at 10.22.43.png

The Angry Birds licensee list has grown with the announcement of a new plush line coming from Pea&Promoplast. In a deal struck by Maurizio Distefano Licensing on behalf of brand owner, Rovio

The agreement, with Italian company Pea&Promoplast, a European leader in the promotions sector, will see the creation of a number of Angry Birds promotional products, beginning with a new collection of soft toys, inspired by the wildly popular feathered heroes of video games, a hit film and a very successful licensing campaign.

Red, Chuck and Bomb and the full set of Hatchlings will be the stars of the Pea&Promoplast plush toys and numerous other themed Angry Birds promotional products, which will be developed by Pea&Promoplast for use in Angry Birds promotional activities alongside brand partners from various sectors.

"This major global partnership with Rovio, supported by the efforts of MD Licensing, has been a powerful recognition and endorsement of the strength of our work: more than twenty years experience in plush production for large global players such as De Agostini, Unilever, Ferrero and Warner," commented Gianluca Vacchi, CEO Pea&Promoplast.

Maurizio Distefano, chairman and founder of the agency, added: "We have partnered with Pea&Promoplast on numerous projects for many years and we have enjoyed a great deal of success on a number of innovative projects. This agreement with Pea&Promoplast will allow us, alongside Rovio, to expand the reach of this brand even further — supported by some very high-quality plush versions of everybody’s favourite Angry Birds."

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.