NY TOY FAIR 2014: Mega Brands and Ubisoft join for Assassin's Creed Construction Sets

Mega Blok's Assassin's Creed Collector Construction Sets - scheduled for release this autumn - will join the firm's product series boasting some of the world's top video game franchises.
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Mega Brands and Ubisoft have revealed the details of a global partnership to create a new line of collector construction sets based on the popular Assassin's Creed video game franchise.

The Mega Blok's Assassin's Creed Collector Construction Sets - scheduled for release this autumn - will join the firm's product series boasting some of the world's top video game franchises.

Vic Bertrand, chief innovation officer of Mega Brands, said: "We are thrilled to partner with Ubisoft and look forward to launching the Assasin's Creed collector Construction Set later this year.

"The millions of fans of the game will love the attention to detail and authenticity of the micro action figures and builds in this collection."

The video game franchise has sold more than 73 million copies worldwide.

Geoffroy Sardin, chief marketing and sales officer Europe, Middle East and Africa, Ubisoft Entertainment, added: "Working with a partner like Mega Brands allows us to bring new experiences to loyal fans of Assassin's Creed and introduce it to new audiences.

"This collection captures the spirit of Assassin's Creed bringing to life the characters and the rich historical settings in a fun way."

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