Epoch making toys has now made the leap into the digital universe with the creation of a new app for its arts and crafts brand, Aquabeads.
The free app lets users choose from over 40 templates – or create their own – on which they can make virtual bead designs. These final creations are then animated and brought to life.
Keeping with social media trend, the creation can be shared via Twitter and Facebook or printed out for physical use with the Aquabeads crafts sets.
The app is aimed at existing fans of the brand with the objective of recruiting new fans along the way by introducing them to the play potential of the Aquabeads brand.
Yuki Otsuka, marketing manager at Aquabeads, said: “We are really excited to expand to a digital platform by launching the first ever Aquabeads app.
“Aquabeads has always played an important role in enhancing developmental and creative play and we are delighted to take it to the next step as awareness of the brand continues to grow.”