Microsoft's much anticipated motion sensor peripheral is expected to move Xbox beyond the games industry in much the same way as Nintendo's Wii.
A recent Project Natal launch event targeted consumer media and toy titles, with various celebrities in tow, suggesting that its retail positioning will be broader than just games retailers.
Xbox 360 is already stocked in retailers such as Toys R Us and Smyths and it seems likely that the new motion-sensor add-on will make further in-roads into the trade.
Project Natal is designed to dispense with the need for tradtional hand-held controllers, making it more accessible for casual gamers. It is due for launch for Christmas 2010 and is expected to retail at around £50.