Mega Bloks introduces a new Halo range

The firm says that the range is great for impulse purchases from gamers.
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To celebrate the tenth anniversary of the Halo franchise, Mega Bloks will bring Series 3 Micro Action Figures and new brick-style vehicles and structures to retail by the end of September.

Speaking to MCV, Peter Fuller, marketing manager at Mega Brands UK said: "There is an overlap of gamers and construction fans and these products help create a more impactful brand presence at retail.

"Fans of each game are invested in the franchises so these toys make for good impulse purchases."

Click here to read the full story on our sister publication MCV.

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