Popular children's festival, LolliBop, The Big Bash for Little People, has partnered with the UK's leading children's charity Barnardo's for 2013.
The charity will be the official partner of the three-day event and will be hosting a special Big Toddle - a sponsored walk for little ones - around the Queen Elizabeth Olympic Park site for the event's duration.
Barnado's will also be running an area over the weekend, offering arts and crafts, costume making for the Big Toddle, photo opportunities and more.
The area will join a plethora of events and popular brands in a line-up boasting some of the biggest names in children's entertainment.
CBeebies hero Justin Fletcher will perform to crowds on Saturday, August 17th and Sunday, August 18th, while Postman Pat, Skylanders, Dick and Dom, Hello Kitty and Rastamouse an Da Easy crew will be among those appearing on Friday, August 16th.