Jakks signs Kinectimals

Firm signs deal with Microsoft to produce interactive plush toys based on the video game.
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The range will launch with a King Cheetah and Maltese Tiger, which integrate with the Kinectimals video game for Kinect for Xbox 360 which launched worldwide this month.

Jakks will also offer a mainline plush assortment, which is expected to launch in the US in spring 2011 with five unique plush animals in the first wave.

Limited collector’s editions of the Kinectimals game packaged with a 7” plush toy are now available around the world.

In the US, Toys R Us will exclusively sell the King Cheetah limited collector’s edition and GameStop will exclusively carry the Maltese Tiger limited collector’s edition.

The limited collector’s edition Kinectimals plush work with Microsoft Tag (mtag) technology, allowing players to scan the tag on their plush toy with the Kinect sensor to make the King Cheetah or Maltese Tiger appear in the game.

Jack McGrath, executive vice president of operations, Jakks Pacific, commented: “We are excited to launch an interactive product based on one of the Kinect for Xbox 360 launch titles and pioneer a new way of gameplay.”

“Our goal with Kinectimals was to create a game where players could form a strong emotional bond with animals, so we thought it would be a great extension to have a physical version of our adorable cubs that people could take home, play with and collect,” said Jorg Neumann, studio manager for Kinect games.

“Jakks was the perfect partner to create the type of plush toys we felt contained the same high quality and emotional value we focused on in the game. We couldn’t be happier with the end product.”


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