ITVS GE finds new Thunderbirds partners

The new partnerships will bolster the brands gift, apparel, publishing, stationary and toy lines.
Author:
Publish date:
Social count:
0
000 thunderbirds.png

To celebrate the 50th anniversary of Thunderbirds, ITVS GE is working with its partners to launch new lines of limited edition and collectible products targeting collectors and fans of the original series.

The new ranges will span gifting, apparel, publishing, stationary and toys, set for release this year.

Bolstering the gifting category, ITVS GE has signed 3D Online Factory for a unique collection of 3D printable Thunderbirds figurines and craft in the UK and Eire and leading classic games company Winning Moves will launch a limited edition Thunderbirds Monopoly set for the UK, Eire, Australia and New Zealand.

Planet Replica will unveil a line of Thunderbirds TV show prop replicas at retail worldwide.

Also commemorating the anniversary, Hornby will launch a die-cast Thunderbirds vehicle collection in the UK and Eire and Tinamps is producing a portable speaker in a tin for the UK, Eire and Japanese markets.

ITVS GE has also signed Forbidden Planet for a direct to retail line, in the UK and Eire, of adult apparel, gifts and accessories.

On the publishing front, Octopus Publishing group will launch a series of three books, while Panini will produce a 50th anniversary classic Thunderbirds one-off magazine for the UK and Eire.

Elsewhere, Dreamtex adds a line of adult bedding for the UK and Eire, Smiffys are on board for a line of adult dress up costumes and Misirili for adult socks.

In Australia a promotional deal with Leo Burnett Sydney will see the use of the Thunderbirds theme tune on TV, radio and online for Woolworths.

Trudi Hayward, SVP, head of global merchandise at ITVS GE commented: “As we approach the 50th anniversary of Thunderbirds, we’re delighted to be welcoming new partners to the licensing programme. These new commemorative product lines are the perfect way to recognise five decades of Thunderbirds heritage and give loyal fans around the world the opportunity to be part of the celebrations in the anniversary year and beyond.”

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.