The report shows the most wanted toys among from five to 16 year-olds this Christmas. Around 39 per cent of the children who took part in the study are asking for Apple gadgets this year.
17 per cent of five to eight year-olds, 50 per cent of nine to 12 year-olds, and 66 per cent of 13 to 16 year-olds put the Apple items at the top of their lists.
Number four on the list was the new Kinect for Xbox and number five was Zhu Zhu Pets. Other toys on the list include Toy Story 3 Jet Pack Buzz Lightyear and Barbie Video Girl.
The report also revealed that modern children had on average of 39 toys or gadgets to play with - more than twice as many as their parents did at the same age.
Boys had more toys and games than girls (41 compared to 36), with boys receiving an average of £8 more of Christmas gifts than girls (£153.30 against £145.00).
The Duracell research also found more than three out of five parents admitted choosing Christmas presents that they hoped would keep children quiet throughout the school holidays.
The report showed increasing similarities between boys' and girls' preferred Christmas presents, with both opting more and more for gender neutral gadgets.
The top ten toys for Christmas 2010, according to the report are:
1. iPhone 4 (14 per cent)
2. iPod touch (13 per cent)
3. iPad (12 per cent)
4. Kinect for Xbox (six per cent)
5. Zhu Zhu Pet Hamsters/Kung Zhu Hamsters (five per cent)
6. Flip Video Camera (four per cent)
7. Toy Story 3 Jet Pack Buzz Lightyear (four per cent)
8. PlayStation Move (four per cent)
9. Lego Harry Potter Years 1-4 Video Game (three per cent)
10. Barbie Video Girl (three per cent).