Interactive racing game Anki Drive lands in the UK

Anki Drive sees racers interact with a free iOS app to race AI cars and add weapons to vehicles.
Publish date:
Social count:

Anki, a company dedicated to 'bringing robotics out of the labs and into our living rooms,' has launched its Anki Drive in the UK.

The Anki Drive is an interactive battle racing game that sees racers interact with a free iOS app to race AI cars and add weapons to vehicles.

“The toys we’ve played with for the last decade really haven’t changed much,” said Boris Sofman, CEO and founder of Anki.

“We wanted to completely re-think the way we play using AI and robotics.

"With Drive, we’re taking what people loved about their favourite race car growing up, layering in the challenging game play found in video games, and giving it a 21st century boost. We’re modernising the race car experience so that you and your friends can have more fun.”

Anki Drive is available for £179.99 at Apple retail stores and Additional expansion cars are available for £49.99.

Take a look at Anki Drive in action below:


Anki Overdrive launches in UK today

It combines robotic toy cars that keep themselves on the track automatically, allowing the player to use their smartphone app to steer, trigger weapons and upgrade vehicles between races.

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.