Hasbro takes aim at Monopoly cheaters with new 'Cheatbot' - ToyNews

Hasbro takes aim at Monopoly cheaters with new 'Cheatbot'

The new function of Facebook Messenger will settle game disputes with the help of Mr Monopoly.
Author:
Publish date:
Social count:
6
Screen Shot 2018-01-15 at 14.35.26

Hasbro is bringing justice to Monopoly Cheaters with a new spin on the Facebook Messenger in the form of the CheatBot.

In a recent study of approximately 2,000 people, nearly 50 per cent of respondents reported some form of cheating during Monopoly gameplay, including stealing money from the bank, moving a token across multiple spaces, making up fake rules, and more. 

The Monopoly Cheatbot, a twist on Facebook Messenger chatbots will be available from January 16th through to February 16th and will help settle game disputes and crack down on rule breaking with the help of Mr Monopoly himself, who will dole out personalized consequences in real-time, such as going directly to Monopoly jail or paying a $200 fine in Monopoly Money. 

“The cheating has gone on too long! With nearly one out of every two Monopoly players bending – or breaking – the rules, we knew it was time to put an end to the cheating, and what better way to reach our fans than by leveraging the innovative Facebook Messenger technology,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming. 

“With Monopoly CheatBot, we’re empowering fans to ‘report’ their family and friends for corrupt and questionable game play – with customized consequences to hopefully end MONOPOLY feuds for good.”

Starting today, fans can visit Facebook.com/Monopoly to report their friends and family to Mr Monopoly using Monopoly CheatBot. Fans can also join the conversation using #MonopolyCheater.

Monopoly is the most popular family game in the world and is enjoyed by more than one billion players in 114 countries.

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.