Flying Toys to launch AR.Drone campaign

Parrot will promote the R/C toy with a cinema and national TV campaign.
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Parrot’s extensive AR.Drone campaign will take off this summer with ad space secured on national television and in the cinema.

The iPhone controlled 'quadrocopter' will be advertised on Channel 4, E4, Dave and BoxMusic and Parrot will also sponsor the new MTV show Blue Mountain State.

The promotions will reach “the optimum young male audience” in 750 UK cinemas, with adverts before Transformers 3.

A major competition will be part of the commercials and viewers will be directed to a specially designed microsite where they will have the chance to win the prize.

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