Factory signs Ubisoft character deal

Factory Entertainment has secured a UK deal for toy figures of Ubisoft game Rabbids Invade the World.
Publish date:

The firm is producing a line of mini vinyl toy collectables. With 30 characters to collect, the series of 2 inch-sized figures will hit stores on October 18th to coincide with the launch of the new Rabbids Go Home video game.

The Factory product will be blind packed, with an RRP of £1.99 per pack.

Darren Epstein, CEO of Factory Entertainment, said: "This product has sold over two million units in Spain alone and we expect this to have a strong uptake from retailers, especially with the release of the new game in the same period."


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