Dynepic Inc has launched PlayPortal Studio, a suite of software development kits to enhance child safety on social play features in apps, games and smart toys.
The new kids, developed by the creators of the PlayPortal platform, boast instant child-privacy law compliance.
Targeting Generation Z - made up of over 73 million people in the US alone, the smart toys, apps and games segment generates $44 billion in annual spending, while an estimated 75 per cent of the under 13 market owns its own smart device.
The market has been cited as one of ‘enormous opportunity for developers and brands to create kit-inclusive games that engage, connect and entertain this demographic.’
Krissa Watry, co-founder and CEO of Dynepic, said: “Developing child-privacy compliant apps is incredibly challenging since few APIs and SDKs meet child privacy laws without the developer having to spend countless hours writing custom code.
“Our PlayPortal SDKs provide developers with the tools they need to create the next hit app, game or smart toy while we do all the heavy lifting for data security and child privacy.”
The new kit includes everything needed to create cross-platform, personalised and social apps to engage kids and their family, allowing brands to engage with a tech savvy generation of consumers.
PlayPortal SDK initial features include authentication, profiles, friend’s lists, lightning database, push notifications, smart search, leaderboards and they come with instant child privacy compliance, leveraging PlayPortal’s parent cnsent and parent-managed profiels for users aged 13 and under.
Applications using the PlayPortal SDKs receive instant child privacy compliance as they do not collect, store or share personal information on their users. Instad, they associate a user’s personal app data against their PlayPortal secure profile.
‘What’s unique about the PlayPortal SDKs is they are powered by our kid-safe family network and app which provides parents a streamlined dashboard to control who and what their kids connect with through the platform,” continued Watry.
“Developers will be happy to know that PlayPortal is not just for kids and they have been specifically designed to power a safe, all-ages community in their apps and games.”
Chandler Levine is the CEO of Toy Upgrade, an educational start-up toy company who has been using the PlayPortal platform to launch its first app-enhanced educational plush toy.
“As a toy company seeking to create the most advanced and exciting toys, we knew some sort of ‘connected play’ experience would have to be involved,” said Levine.
“We see PlayPortal as the industry leading solution and one that will allow us to create the most engaging, and exciting educational companion toy for kids.”