Crayola goes digital

Firm links with Griffin Technology to create iPad app.
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Crayola ColorStudio HD is a combination of the Crayola iMarker and the ColorStudio HD App. The new app uses an iMarker - a specially designed digital stylus which acts like a marker, crayon, pen or paintbrush.

The new app can distinguish between pen and finger input and automatically changes the way it works accordingly. Along with the multiple drawing features, the Crayola ColorStudio HD also features animations, music, sound effects and visual special effects.

The application that comes with the stylus includes a large built-in library of art that comes in a number of themed environments, with various activities available in each setting.

Completed drawings and artworks can be saved, with printing, email and Facebook posting all available directly from the app.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.