Build a toy shop in Toys R Us Towers Facebook app

Players can earn real-world discounts by designing their own virtual toy store.
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Toys R Us and video game developer Ubisoft have teamed up to create Toys R Us Towers – a new free-to-play Facebook game.

Players can design their own toy shop by deciding what toy departments to put in their store. Examples include an arts and crafts area or a baby department area and there's also a plethora of fittings and features.

It performs a lot like classic sim games, such as Theme Park or SimCity. Players are challenged to make sales, restock product, hire new staff and look after customers.

Within the first hour of playing the game, users can earn a 15 per cent off coupon, redeemable at Toys R Us both in-store and online, and even more savings can be earned by dedicated players.

“Toys R Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community,” said Michael Scharff, senior vice president, new ventures, Toys R Us.

“We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans. Avid Toys R Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game and be rewarded with great deals and discounts to use at our stores nationwide.”

Chris Early, vice president of digital publishing, Ubisoft, said: “Toys R Us Towers delivers a fun gaming experience that both social gamers and fans of the iconic toy store will enjoy, along with some incredible discounts at Toys R Us, just in time for the holiday season.”

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