Manufacturers in the collectables sector have been warned over the impact technology like blockchain will have on the industry in the near future.
Licensing industry veteran, Alfred Kahn has championed the advent of the relatively new tech for its potential to “disrupt the collectables industry by giving licensed brands another platform to sell and protect their digital IP.”
The Licensing Hall of Famer and man widely recognised for his efforts in bringing Pokémon and other franchises to the world outside of Asia has cited the ‘magnitude’ of the technology as a must watch area of development for both licensing and the collectables market.
It comes as Kahn joins the blockchain company with a commitment to creating a leading platform to pay, protect and collect licensed digital collectables, Ecomi, as its new strategic advisor.
The current CEO of CraneKahn – an IP development and marketing company – is recognised as a trailblazer in the licensing industry, having founder 4Kids Entertainment and for bringing some of the industry’s biggest hits – Pokémon, Cabbage Patch, Teenage Mutant Ninja Turltes and Yu-Gi-Oh among them – to the licensing space.
Kahn’s products have grossed more than $15bn in sales. He will now oversee the process of securing and managing licenses for Ecomi Collect. The firm has already announced a partnership with the digital creators Tokidoki and is in the process of completing a swathe of other contracts.
“Alfred has a true talent for making franchises explode in popularity,” said David Yu, CEO of Ecomi. “We are excited to begin working together to bring a whole new world of licensed digital collectables to Ecomi Collect.”
Kahn added that “the magnitude of blockchain technology will disrupt the collectables industry by giving licensed brands another platform to sell and protect their digital IP.
“Ecomi will set the standard in this space.”
The company intends to capture the premium end of digital collectables in character and entertainment, brands, fashion, publishing, digital art, sport and gaming.