Anki targets greater retail presence following $55m investment - ToyNews

Anki targets greater retail presence following $55m investment

The range of iPhone controlled racing cars eyes increased retail presence and has raised $105m since its launch in 2010.
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Anki, the team behind a collection of toy cars that can be controlled via an iPhone has raised $55million to drive sales.

The San Francisco-based firm has now raised $105million since it launch in 2010 and will now use the funding to increase its retail presence.

The money was raised in a new funding round, led by J.P Morgan and includes a swathe of previous investors, according to Biz Journals.

Created by CEO Boris Sofman, Anki used artificial intelligence to develop toy cars that can be controlled via an iPhone or IPad touch. An Android version is expected to launch next month.

Originally available exclusively via Apple Stores, Anki is now available at Best Buy, Amazon and Gamestop and retail at around $149.

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Anki Overdrive launches in UK today

It combines robotic toy cars that keep themselves on the track automatically, allowing the player to use their smartphone app to steer, trigger weapons and upgrade vehicles between races.

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