Angry Birds store set to open in China

Rovio Entertainment has said it will open its first retail outlet this year.
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Bloomberg has reported that the firm is aiming to hit $100 million in retail sales in the country in its first year of trading.

The chief marketing officer, Peter Vesterbacka said at the Techcrunch conference in Beijing: "China is our fastest-growing market, so we are taking it very seriously. We want to be more Chinese than Chinese companies."

Rovio didn't disclose how many store it was planning to open, or their locations, but the stores are set to offer the full range of licensed Angry Birds merchandise, including toys, apparel and dress-up.

Currently licensed goods are accounting for ten to 20 per cent of the business and the plush range is selling a million units per month.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.