Angry Birds Star Wars game 'ideal for toy retail' - ToyNews

Angry Birds Star Wars game 'ideal for toy retail'

Counter unit could be the perfect companion to toy lines.
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Video game distributor Focus Multimedia has come up with a handy CDU which it thinks is a perfect fit for toy shops.

Many consumers are well aware of the Angry Birds apps, but the games are also available as a boxed product. With a suggested retail price of £10.20, Focus says these games make for a great impulse purchase, capitalising on the huge popularity of the games and complementing the growing range of Angry Birds toy lines.

“This gives retailers an instantly effective, out-of-the-box display to capitalise on the huge appeal and gifting opportunity surrounding Angry Birds Star Wars,” explained Alan Wild, brand manager at Focus.

“The combination of impulse price entertainment, attractive visuals and simple merchandising creates excellent opportunities to monetise the wider store traffic.”

In addition to its convenient Angry Birds Star Wars counter-top unit, Focus has also produced a bigger Angry Birds display suitable for housing all of the franchise’s popular titles, from the original app, to Angry Birds Space, to the recent Bad Piggies spin-off.

Wild added: “We’ve had incredible success with the Angry Birds games, as well as the new Bad Piggies launch, all for PC. We’ve got all types of point of sale including FSDUs, CDUs and clip strips.”

Focus Multimedia: 01889 570156

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