Activision to exhibit at Toy Fair 2011

Video game publisher takes the Olympia Room in the Grand Hall at Olympia.
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Sonic the Hedgehog and Super Mario will also be visiting the halls, during the annual costume character line-up at 11am on Tuesday January 25th.

During its first appearance at Toy Fair, Activision will be showcasing five toy-related titles: Lego Star Wars III: The Clone Wars, Bakugan: Defenders of the Core, ZhuZhu Pets: Wild Bunch, ZhuZhu Pets: Kung Zhu and iCarly: iJoin the Click.

Simon Pilling, BTHA fairs and events manager, commented: “We’re delighted that Activision has chosen to exhibit at Toy Fair 2011.

"An increasing number of toys aimed above pre-school age are now one element of a 360 degree entertainment experience (often with a licensing programme at the hub), including the toy, online, TV programme and video games.

"So the relevance of Toy Fair to the interactive entertainment industry has never been stronger and we look forward to welcoming more publishers to the event in coming years.”

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