Activision enters the toy space

Games firm to launch Wappy Dog, its second foray into the toy industry.
Publish date:

Activision, the publisher of games such as Call of Duty, has announced a new IP – Wappy Dog.

Developed by Sega Toys, Wappy Dog is a robotic toy that communicates with a DS gaming console. It marks Activision's second foray into the toy sector following the announcement of Skylanders: Spyro's Adventure in February.

Wappy himself is animatronic and can move and communicate with its owner. Players will be able to communicate with their dog through their DS or, if out and about, they can do virtually using only their handheld.

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