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Tag Archives: Zuru

Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh

The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range. A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for …

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Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand

The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …

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Zuru launches 5 Surprise Dino Strike to the surprise blind box range

Zuru has introduced a new dinosaur-themed collection to its 5 Surprise range, bringing dinosaurs to its ‘blind-bag’ collectables range with 5 Surprise Dino Strike. The new launch includes five layers of dino surprises to collect, build, swap and battle. 5 Surprise Dino Strike combines the blind unboxing experience with classic …

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Zuru launches Rainbocorn Big Bow Surprise its ‘biggest Rainbocorn to date’

Aiming to take the surprise unboxing genre to a new scale, Zuru has launched a limited run of its Rainbocorns Big Bow Surprise, the company’s ‘biggest Rainbocorn to date.’ The exclusive launch will feature ‘a host of surprises in a giant golden egg,’ and will stand at 13 inches high …

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Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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Zuru to launch Tangle Pets to UK market this October

The global toy manufacturer, Zuru, has detailed a new extension to its popular Tangle range, with the introduction of Zuru Tangle Pets. The sensory fidget toy and accessory line will welcome the new addition as it launches to the UK market this October. Over the past two years, more than …

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Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …

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Zuru teams with celebrity Fortnite gamer Ninja for new X-Shot blaster range

Zuru has detailed the latest growth plans for its blaster IP, Zuru X-Shot by collaborating with the famous gamer and Fortnite player, Ninja.  The limited-edition line of X-Shot Ninja dart blasters will launch this autumn. Five custom items will be available in the range, including Stealth, Quick Scope, Turbo Strike, …

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