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Tag Archives: Zuru

Zuru brings classic toy brands and hit kids’ IP to miniature collectables space with Toy Brands Mini

The award-winning global toymaker, Zuru is putting a new spin on the miniature collectables trend, having partnered with Nickelodeon/Viacom to launch a new licensed line to its new Toy Mini Brands line up. The partnership sees the introduction of Teenage Mutant Ninja Turtles, SpongeBob SquarePants, and JoJo Siwa to the …

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Zuru teams with Fanbytes to bring 5 Surprise Mini Brands to the UK through TikTok campaign

The global toy firm Zuru is bringing miniature versions of favourite households brand to the UK and Ireland in the form of 5 Surprise Mini Brands, a range that has already launched to much success in the US and Canada. Zuru has now partnered with the Gen Z marketing experts …

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Zuru celebrates ‘fantastic early response’ to Itty Bitty Prettys Tea Party Surprise as brand makes it debut this weekend

Zuru is celebrating a ‘fantastic response’ to its Itty Bitty Prettys Tea Party Surprise range with strong pre-orders and initial sales across the globe as it prepares to debut the new range to audiences with a global virtual Tea Party this weekend. On Saturday, August 8th, fans will be able …

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Zuru’s global marketing director Renee Lee: “We are investing more in the UK market and globally than ever before”

While the lockdown forced the temporary closure of toy shops the world over, it was far from being a quiet time for an industry that, boosted by families spending more time together and in need of home entertainment, and a spell of freakishly good weather here in the UK, found …

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Zuru sets the table for new Itty Bitty Pretty Tea Party Surprise launch

The international toymaker, Zuru has set the table for the launch of Itty Bitty Prettys Tea Party Surprise, a new range that aims to bring the traditional tea party and doll play in the 21st century with its surprise and collectability components. From punk rockers, unicorn princesses and classic ballerinas, …

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Riverside Brands signs new licensing partners for Zuru’s Rainbocorns

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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Zuru highlights commitment to outdoor toys sector with Bunch O Balloons refresh

The award-winning toy manufacturer, Zuru, has underlined its commitment to the outdoor market this year, via a brand refresh for its popular Bunch O Balloons range. A successful global brand that has been awarded Top Outdoor Selling Toy for the last four years, Zuru has rejuvenated its Bunch-O-Balloons brand for …

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Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand

The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …

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Zuru launches 5 Surprise Dino Strike to the surprise blind box range

Zuru has introduced a new dinosaur-themed collection to its 5 Surprise range, bringing dinosaurs to its ‘blind-bag’ collectables range with 5 Surprise Dino Strike. The new launch includes five layers of dino surprises to collect, build, swap and battle. 5 Surprise Dino Strike combines the blind unboxing experience with classic …

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