Tag Archives: Zapf Creations

Zapf Creation celebrates 30 years of Baby Born with National Best Friend Day

Zapf Creation’s Baby Born nurturing doll brand kickstarted its 30th anniversary this year with the launch of a new multi-channel campaign centered around National Best Friend Day earlier this month, harnessing PR, social, and digital to drive traffic to its website. To mark the occasion, Baby Born created its own …

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Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony

The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …

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Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

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Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

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