Tag Archives: Zapf Creation

BABY born unveils brand-new Storybook doll line

Leading doll brand BABY born is introducing a magical new brand to the UK market this spring: BABY born Storybook. This new range sees six fairy dolls welcome children aged 3-plus into the enchanting Storybook world, combining doll play with storytelling and imagination.  The BABY born Storybook Fairies (RRP £24.99) …

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Zapf Creation marks World Earth Day with plastic-free mailers

In honour of World Earth Day (22 April), Zapf Creation has continued to show its commitment to sustainability by creating a series of bespoke plastic-free product mailers for its biggest influencer and press fans. Leading the way across the nurturing doll market and the wider toy sector by constantly looking …

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Zapf Creation cuts single-use plastic production by 65 tonnes in one year

In the first year of its commitment to plastic-free packagaing, Zapf Creation has cut production of single-use plastic by over 65 tonnes – the equivalent weight of 10 African elephants. The manufacturer behind Baby Annabell and BABY born, the UK’s two leading nurturing doll brands, committed to plastic-free packagaing in …

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MGA and Zapf part ways with Neil Bandtock

MGA Entertainment and Zapf Creation has today announced that Neil Bandtock has resigned to seek new opportunities, following 15 months as the Managing Director for UK and Ireland. The company is thankful to Neil for his hard work over the past year, under extremely challenging circumstances for the industry, and …

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MGA Entertainment and Zapf Creation donate 5,000 toys to support families in need

MGA Entertainment (MGAE) and Zapf Creation have been spreading the Christmas cheer this festive period, donating 5,000 new and unused toys to support families in need via local and national charities, hospitals and hospices. Angie Tillett, Senior Community Fundraising Manager at East Suffolk and North Essex NHS Foundation Trust, said: …

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Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …

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Willi Zapf, former Zapf Creation owner, passes away aged 83

With great sadness, the Zapf Creation team shares the news that the company’s former owner Willi Zapf passed away on 30 June 2021 at the age of 83. In a statement issued this morning, the Zapf Creation team said that “Willi will be remembered as a committed and optimistic entrepreneur …

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World Earth Day: Children talk plastic pollution in Zapf Creation video marking World Earth Day

Zapf Creation is marking World Earth Day – the annual event through which the world demonstrates its commitment to environmental protection – with the release of a special video reel, highlighting children’s understanding of the impact of single-use plastics on the planet. The team behind the UK’s popular Nurturing Doll …

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Greener pastimes: ToyNews’ guide to the latest in sustainable toys

With greater consumer awareness surrounding the topic translating to fresh demand at retail, coupled with a retail landscape more conscious of the social and environmental impact of the products it lines its shelves with than ever before, the market for sustainable toys is an ever-increasing one – both in size …

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Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

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