Tag Archives: Zapf Creation

Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …

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Willi Zapf, former Zapf Creation owner, passes away aged 83

With great sadness, the Zapf Creation team shares the news that the company’s former owner Willi Zapf passed away on 30 June 2021 at the age of 83. In a statement issued this morning, the Zapf Creation team said that “Willi will be remembered as a committed and optimistic entrepreneur …

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World Earth Day: Children talk plastic pollution in Zapf Creation video marking World Earth Day

Zapf Creation is marking World Earth Day – the annual event through which the world demonstrates its commitment to environmental protection – with the release of a special video reel, highlighting children’s understanding of the impact of single-use plastics on the planet. The team behind the UK’s popular Nurturing Doll …

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Greener pastimes: ToyNews’ guide to the latest in sustainable toys

With greater consumer awareness surrounding the topic translating to fresh demand at retail, coupled with a retail landscape more conscious of the social and environmental impact of the products it lines its shelves with than ever before, the market for sustainable toys is an ever-increasing one – both in size …

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Dolls specialist Zapf Creation commits to plastic-free packaging with 2021 sustainable roll-out

Zapf Creation – the name behind the hit doll brands Baby Annabell and Baby Born – is waving goodbye to the traditional transparent plastic window boxes in an overhaul of its product packaging and response to the growing demand for plastic-free packaging in the toy market. In its commitment to …

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Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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Home Help: How the pandemic has seen toy companies transition into support networks for families

Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …

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