YouTube Kids is a separate app for smartphones and tablets that gives kids access to a selection of videos available on its main site. Used by 11 million families, the app has garnered 70 billion video views since its launch in 2015.
Read More »Hama launches YouTube channel
Hama has launched a platform for video content, following their new 2018 TV advertisement.
Read More »Totally Tubular: A toy brand’s guide to YouTube
Here, Jack Ridsdale takes a deep dive into the world of YouTube creators to find out how brands can avoid their reputation going down the tubes.
Read More »Zoella recommends Asmodee’s Dobble
The YouTube star boasts a following of over 12 million subscribers.
Read More »Posh Paws welcomes YouTube sensation Gummy Bear to the plush portfolio
The new Posh Paws plush line will be available in autumn 2018 and will include character plush toys with sounds that play the hit song I Am A Gummy Bear.
Read More »Big Potato teams with YouTube’s Dan and Phil for new game, Truth Bombs
Truth Bombs is a controversial truth-telling party game in which players answer questions about one another anonymously.
Read More »Vivid details toys inspired by Tiana Toys AndMe
‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood.
Read More »Smyths Toys kickstarts YouTube Stars initiative
“Our new YouTube Stars campaign encourages kids to have fun and share their experience with others when unboxing and playing with their favourite toys,” says Smyths’ Amy Matthews.
Read More »Facebook takes on YouTube and TV with revamped Watch hub
Watch will allow users to discover videos from outside of their feed, create watchlists and present an easier way to follow shows created by artists, brands and publishers.
Read More »Catching the Tube: How Zimpli Kids rose to fame through social media
When Zimpli Kids started its Gelli Baff and Slime Baff YouTube campaign back in October 2015, little did we know that the 50 million views gained in the first month would turn into 2.5 billion just 20 months later.
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