Tag Archives: youtube

WildBrain Spark to develop digital series based on Korean toy brand Super Binks

WildBrain Spark has secured a deal with the US-Korean production company Park Star Media to co-produce and launch a new digital superhero series, Super Binks. Originally created as a toy figurine range in Asia, Super Binks will now feature as a short-form 2D animated series. WildBrain Spark will also handle …

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World view: Chinese pre-school IP GoGoBus becomes top selling toy line at Toys R Us South Korea

The Chinese animation studio and children’s entertainment business, Winsing is building a portfolio of success in the Asian markets, particularly South Korea, where its hit pre-school property GoGoBus has been listed among the best-selling licensed toys at Toys R Us. GoGoBus is an animated kids’ series based on social and …

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Kids Insights and The Social Store to host licensing and retail webinar this month

The market intelligence experts, Kids Insights has detailed a new webinar to be hosted in collaboration with The Social Store that will focus on the emerging opportunities for licensing and retail in a world becoming more and more digital centric. The webinar is scheduled to take place on September 17th …

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Vivid partners with pocket.watch to bring YouTube sensation Love, Diana toys and accessories to the UK

Vivid has partnered with the licensing and merchandising specialist, pocket.watch for the launch of a new toy line inspired by the latest YouTube sensation, Kids Diana Show. According to Tubefilter, the channel totals 5bn views a month across the globe. To support the global launch of the Kids Diana Show …

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Jazwares met with ‘incredible demand’ for CoComelon debut toy line as toymaker rushes to replenish retailers

Jazwares has been met with ‘incredible demand’ for its CoComelon toy line, range of plush, vehicles, figurines, and role play toys that made its debut at retail this year and marks the first toy launch for the popular pre-school 3D animated series. The toy firm has stated that it is …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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PlayMonster taps Wind Sun Sky to develop animated Snap Ships series

The global toy company Playmonster has teamed up with the award-winning entertainment company, Wind Sun Sky to develop a new animated series based on the firm’s recently launched Snap Ships brand. The series will be developed for streaming on YouTube. Season one of the series, Snap Ships: Dawn of Battle …

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Moose Toys teams with family YouTube channel CollinsKey to innovate in the activity sector

Moose Toys is teaming with the family YouTube channel, Collins Key starring the online stars Collins and Devan Key, to launch an activity line that will allow fans to recreate the DIY challenges and projects the pair undertake, at home. CollinsKey is recognised as the number one YouTube channel for …

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Vivid shifts focus from traditional TV advertising with new social campaigns spanning Instagram, TikTok and YouTube

Vivid is shifting its focus from traditional kids’ TV advertising to include parent targeted campaigns on social media platforms including Facebook, Instagram, and a new TikTok campaign devised in partnership with KidsKnowBest and Norton PR. The new focus will support its growing range of titles within its games portfolio, spanning …

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YouTuber Joey Graceffa brings his Escape the Night series to board gaming with Kickstarter campaign

In one of the most millennial/Gen Z news updates you’re likely to read from the toy industry this week, YouTube star Joey Graceffa has partnered with Studio71 Games to bring his Escape the Night universe – one which started life as a murder-mystery YouTube series – to the board gaming …

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