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Tag Archives: youtube

YouTuber Joey Graceffa brings his Escape the Night series to board gaming with Kickstarter campaign

In one of the most millennial/Gen Z news updates you’re likely to read from the toy industry this week, YouTube star Joey Graceffa has partnered with Studio71 Games to bring his Escape the Night universe – one which started life as a murder-mystery YouTube series – to the board gaming …

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Generation Media: Adapting to a changing industry facing content overload

Having returned from Kidscreen 2020 with a head full of ideas of the future of the media landscape, Generation Media’s director of content, Greta Bisetto Donelan talks us through the key points to help businesses drive content through to success. Kidscreen 2020 took place last month, showcasing a stellar mix …

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New York Toy Fair: Thinkway Toys named global master toy partner for Moonbug’s Morphle

The global children’s entertainment company, Moonbug – the team behind the popular Little Baby Bum – has secured a new partnership with Thinkway Toys that will see the development of a global master toy line for its latest pre-school property, Morphle. The partnership has been announced just days ahead of …

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Jazwares named first toy partner for the hit YouTube channel CoComelon

Treasure Studio Inc, the team behind the hit YouTube channel CoComelon, has tapped Jazwares to create the first line of toys inspired by the musical and educational 3D video series. Launched on YouTube back in 2006, CoComelon boasts more than 72 million subscribers and over 2.5 billion monthly views. It …

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Ryan’s World partner pocket.watch sets up London office to grow EMEA business

Pocket.watch, the home of the Ryan’s World brand alongside a roster of YouTube famous IPs, has opened its first international office on London in a move to extend its reach across Europe and EMEA. The company’s expanded global presence will be led by Danny Spronz, who will serve as pocket.watch’s …

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Jazwares launches the YouTube megastar Blippi toy line worldwide

YouTube edu-tainer and pre-schooler favourite, Blippi can now be found in toy aisles across the globe, thanks to the launch of a new toy line from Jazwares. The firm is bringing the world of Blippi to life through Blippi Toys, a fun and educational line aimed at children aged two …

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Tru Kids Brands and TTPM host fifth People’s Play Awards on YouTube channel

Tru Kids Brands partnered once again with the leading toy review site, TTPM and a whole host of of popular YouTubers to reveal the winners of the fifth annual People’s Play Awards. In response to kids’ current love for watching their favourite YouTube stars, the two industry leaders decided to …

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Fame in the final frontier: How YouTube is producing some of our biggest toy IP hits

While there’s little to suggest that Lewis Carroll’s 1865 novel Alice’s Adventures in Wonderland was anything other than a satirical take on the mid- nineteenth century’s societal drug abuse, and certainly not a foreshadowing of the coming age of the social media platform, it’s with fresh doubt that I, myself, …

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Jazwares named master toy partner for YouTube sensation CKN Toys

Jazwares has been named the master toy partner for the YouTube sensation CKN Toys in a new deal brokered by the licensing agency, Haven Global. The new line of toys will launch to coincide with the debut of a pre-school short form series on Nickelodeon and Nick Jr, with toys …

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The magic special Nov/Dec issue of ToyNews is ready to read online now

The November/December issue of ToyNews is ready to read in print and online via your smart phone or smart device now. In the spirit of the season, this month I’ve found myself subsumed within the magic of show business, diving into the magician’s hat for a look at a sector …

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