Tag Archives: youtube

Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

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Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

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Melissa & Doug launches ‘Timeless Toys. Endless Possibilities’; its first marketing campaign in 30 years

Melissa & Doug is celebrating a company first with the launch of it inaugural marketing campaign, Timeless Toys. Endless Possibilities; a campaign devised to highlight the brand’s mission to ‘inspire children to explore the world around them.’ The new ‘imagination fuelled’ campaign aims to reach parents who are looking for …

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“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

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Playmobil details launch of Dino Rise and Dino Rise – The Legend of Dino Rock on YouTube

Playmobil is winding back the clock just a few millennia with the hotly anticipated launch of its new dinosaur adventure, Dino Rise at the end of the month. The new themed launch is accompanied by its own CGI animated series, Dino Rise – The Legend of Dino Rock, which, having …

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McDonald’s to limit Pokémon toy purchases when Happy Meal promotion lands in the UK next month

The fast food chain, McDonald’s is to impose a restriction on the number of Pokémon toys customers will be able to buy when the cast of the global franchise land in Happy Meals across the UK next month. An internal memo obtained by Nintendo Life states that customers will be …

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Pocket.watch continues to grow Love, Diana global licensing programme with Planeta Junior

Pocket.watch has tapped Planeta Junior to be its exclusive consumer products licensing agent for Love, Diana across France, Greece, Italy, Portugal, Spain, Turkey, and CEE, as well as support opportunities for the property at a wide European level. It marks the latest licensing development for the popular YouTube series that …

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Breyer named master toy partner for Piper’s Pony Tales in US; Epic Story eyes further global toy deals

Breyer Horses has been named the master toy partner for North America and LATAM for a new short form kids’ series called Piper’s Pony Tales, an equestrian-themed series developed by Epic Story Media and the production company Milkcow Media. The content creation company has confirmed that further discussions are currently …

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Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers. The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children …

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Zuru’s Vlad & Niki Superhero Surprise lands in the UK this May

Zuru has lifted the lid on a new raft of unboxing experiences inspired by and based on the internet sensations, Vlad and Niki. The new Vlad & Niki Superhero Surprise range is scheduled to land at retailers from May this year. Recognised as one of the biggest YouTube channels in …

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