Tag Archives: youtube

YouTube sensation Like Nastya to launch first toy line with Jazwares

The YouTube sensation, Like Nastya, has detailed the autumn launch of her first toy line, a range developed by the international toy maker, Jazwares in a partnership brokered by the global licensing agency, IMG. The seven-year-old social media star’s toy line represents the latest expansion of Nastya’s universe in which …

Read More »

YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …

Read More »

Character Options’ Character Kidz Big Weekend hailed ‘biggest and best to date’

Character Options has hailed its virtual kids’ influencer event, Character Kidz Big Weekend its biggest and best to date, having witnessed the three day virtual event ‘create a huge buzz’ across YouTube, TikTok, and Instagram earlier this month. Junior content creators across the social media stratosphere reviewed some of the …

Read More »

Jazwares and Moonbug Entertainment launch Squishville animated YouTube series

Jazwares and its Kellytoy subsidiary are expanding the world of Squishmallows with the launch of a new animated YouTube series Squishville, developed in partnership with Moonbug Entertainment. The original content, produced by the award-winning global entertainment company behind CoComelon, will kick off with the launch of its first episode on …

Read More »

Character Options launches new Little Live Pets lines with ‘most ambitious marketing plans for the brand to date’

Character Options is supporting its new AW21 collection of Little Live Pets launches with its ‘most ambitious marketing campaign for the brand to date,’ spanning TV, YouTube, and an ‘always-on’ digital strategy from July until Christmas, as well as celebrity product placement on social media platforms. Last year, the range …

Read More »

Melissa & Doug launches ‘Timeless Toys. Endless Possibilities’; its first marketing campaign in 30 years

Melissa & Doug is celebrating a company first with the launch of it inaugural marketing campaign, Timeless Toys. Endless Possibilities; a campaign devised to highlight the brand’s mission to ‘inspire children to explore the world around them.’ The new ‘imagination fuelled’ campaign aims to reach parents who are looking for …

Read More »

“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

Read More »

Playmobil details launch of Dino Rise and Dino Rise – The Legend of Dino Rock on YouTube

Playmobil is winding back the clock just a few millennia with the hotly anticipated launch of its new dinosaur adventure, Dino Rise at the end of the month. The new themed launch is accompanied by its own CGI animated series, Dino Rise – The Legend of Dino Rock, which, having …

Read More »

McDonald’s to limit Pokémon toy purchases when Happy Meal promotion lands in the UK next month

The fast food chain, McDonald’s is to impose a restriction on the number of Pokémon toys customers will be able to buy when the cast of the global franchise land in Happy Meals across the UK next month. An internal memo obtained by Nintendo Life states that customers will be …

Read More »

Pocket.watch continues to grow Love, Diana global licensing programme with Planeta Junior

Pocket.watch has tapped Planeta Junior to be its exclusive consumer products licensing agent for Love, Diana across France, Greece, Italy, Portugal, Spain, Turkey, and CEE, as well as support opportunities for the property at a wide European level. It marks the latest licensing development for the popular YouTube series that …

Read More »