Tag Archives: youtube

Collectable plush brand Cats vs. Pickles lands in UK to ‘mirror sell-out success in the US’

Cats vs. Pickles, an international children’s IP that has rocketed to fame on YouTube, is looking to mirror its US success as it prepares to set all four paws down on the UK’s shores this year. Made available to the UK market through Paul Fogarty’s TWO IN 1 Direct, Cats …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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CoComelon passes 100 million YouTube subscribers, 100 billion views and sees ‘sell-out success’ of Jazwares toy line

Moonbug Entertainment has hit several record-breaking milestones for its wildly popular CoComelon brand having surpassed 100 million subscribers on YouTube and clocked nearly 100 billion views on the social media platform. According to Forbes, CoComelon has also just broken records on Netflix where it pre-school series debuted on June 1 …

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Flair Just Play extends pocket.watch partnership for Kids Diana Show role-play range

Flair Just Play has extended its licensing partnership with pocket.watch, the studio behind the Ryan’s World franchise, to launch a range of role-play items inspired by the YouTube sensation, Kids Diana Show. The new range will launch across the UK and Ireland from spring next year. According to Tubefilter, the …

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On the EDGE Conservation eyes plush toys move for its virtual influencer YouTube series

On the EDGE Conservation, a charitable foundation dedicated to the promotion of biodiversity and conservation, has outlined its ‘ambitious plans’ to build its IP portfolio, that include bringing the stars of its new digital YouTube series to the toy and plush aisles. The plans form part of a wider initiative …

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Sutikki to develop animated and live action series based on the Digital Dream Labs’ hit Cozmo robot

The children’s entertainment company, Sutikki – best known for the popular UK series, Moon & Me – has inked a new partnership with the US-based educational technology company, Digital Dream Labs, to create, develop and distribute an animated series and live action content based on the robot duo Cozmo and …

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Giraffe Insights: ‘Covid-19 fuels trends to digital kids content, but TV is still king for advert inspiration’

Covid-19 has been a significant factor in accelerating existing trends towards digitalisation in the children’ market, with over half of all kids across nine European countries now regularly accessing video content online and via on-demand services. These are the findings of a new study from the UK-based specialist kids, youth, …

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YouTube comedy channel Jacksfilms finds Kickstarter success for YIAY: The Board Game

The YouTube comedy channel, Jacksfilms, has made the leap from the virtual to the physical with the launch of its YIAY: The Board Game Kickstarter campaign, a project that has already hit 1300 per cent of its crowdfunding target. YIAY: The Board Game is the physical version of the popular …

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Air walking: From YouTube to the toy aisles, Braille Skateboarding teaches the skate scene new tricks

Who is Aaron Kyro, and why should you care? Well, to answer the former we’ll have to take you on a journey to San Francisco via a childhood in Montana, chasing the trail of a professional skateboarder in the making and the pursuit of his dreams of hitting the big …

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Playmobil’s CGI series Novelmore to land on YouTube with new play-sets en route

It’s been billed as the moment that Playmobil fans have been waiting for, as the international toy maker confirms that Novelmore, its animated children’s series, will be landing on the Playmobil YouTube channel and YouTube Kids App from this November. Making its UK and Ireland online debut, the Playmobil series …

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