Tag Archives: Yoto

Playing by ear: How audio storytelling toys are crafting a new category in the global market

Growing up, we’re told not to play with our ears just in case the wind changes direction. Well, those winds certainly have changed and today, children are using their ears to engage in play more than ever before. Modern sensibilities couldn’t fly in any greater opposition to the beliefs of …

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Yoto brings Diary of a Wimpy Kid to its children’s audio system Yoto Player

Yoto, the team behind the award-winning audio platform for children, Yoto Player, has struck up a partnership with the internationally best-selling children’s book series Diary of A Wimpy Kid to bring three popular stories to the system. Diary of a Wimpy Kid, Diary of a Wimpy Kid: Rodrick Rules, and …

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Kids audio system Yoto Player named among TIME’s 100 Best Inventions of 2020

The children’s audio platform Yoto and its award-winning Yoto Player has been named among TIME’s 100 Best Inventions of 2020 in the parenting category. For 2020’s list, TIME solicited nominations both from its editors and correspondents around the world and through an online application process. It then evaluated them on …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

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Kids’ audio platform Yoto launches new Phonics pack to assist early learners with speech

The children’s audio platform, Yoto has detailed the launch of its new Phonics pack, a new range that has been designed to assist early learners enhance their speech, listening and reading skills at home. Phonics involves the relationship between sounds and their spellings. The goal of phonics instruction is to …

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Yoto develops Mindfulness audio content for children and partners with Barnardo’s in kids’ wellbeing drive

Yoto, the team behind the award-winning Yoto Player children’s audio platform, has launched a new slate of mindfulness content, designed to introduce early learners to the topic of wellbeing. As part of the launch, the firm has also partnered with Barnardo’s for a money raising initiative for the children’s charity. …

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Growth of connected play will mean shift from ‘throw-away plastic toys,’ experts predict

The connected play space is expected increase 200 per cent in the next five years, and is tipped to be valued at $18 billion in hardware and software by the year 2023. In that same time, those working in the sector are expecting consumers to invest more money in the products they play with.

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