ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Aurora World has secured a major new partnership with the UK retail group WHSmith to bring an expanded cast of YooHoo plush characters to stores across the UK. Characters featured in this new line will be recognised from their starring new roles in the 3D Netflix Original series YooHoo to …
Read More »Aurora World scouts toy partners as YooHoo & Friends lands Netflix series
The plush specialist is spearheading a licensing programme for its 10 year old brand as it lands a new 52 episode series.
Read More »