Tag Archives: Yolkies

Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year. Freak Lab is a new in-house IP, joining the Bandai …

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