ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …
Read More »Tru Kids Brands welcomes Brian Maeda and Anand Shah to the leadership team
Tru Kids Brands – the parent company of the Toys R Us brand – has expanded its leadership team with the appointment of Anand Shah as its general counsel and Brian Maeda as chief business development officer. In his role as general counsel, Shah brings a wealth of experience in …
Read More »Smyths Toys Superstores brings Oscar and this year’s hot toys to life in its 2020 ad spot
Smyths Toys Superstores has unveiled its brand ad for Christmas 2020, bringing its popular mascot Oscar back into the spotlight, alongside an expanse of toys tipped to be top sellers by the European retailer this festive season. Following a tease campaign that ran across social media channels this week that …
Read More »Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill
WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …
Read More »Warner’s Pam Lifford and WWE’s Stephanie McMahon to receive WIT’s Wonder Women Awards Honours
Warner Bros Global Brands and Experiences president, Pam Lifford will join WWE chief brand officer, Stephanie McMahon in becoming the 2020 Honourees of Women in Toys, Licensing, and Entertainment’s 16th Annual Wonder Women Awards. This year’s ceremony will see Lifford take the WIT’s Mentor of the Year Award, while McMahon …
Read More »Award-winning game designer Rachel Lowe launches WWE: Road to WrestleMania Board Game
WWE fans across the UK now have the opportunity to become part of the electrifying global pop-cultural event, WrestleMania, by playing a new WWE board game. Manufactured by the award-winning board game creator Rachel Lowe MBE, WWE: Road to WrestleMania has players take on the role of WWE Superstars such …
Read More »Argos Leeds to host WWE Superstar Rusev meet and greet for fans
In a signature move sure to delight wrestling fans across Yorkshire and beyond, the WWE Superstar Rusev is visiting the Argos Leeds Headrow store this weekend in a special meet and greet event. The meet and greet will take place between 3.30pm and 5pm on Saturday, November 9 with limited …
Read More »WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign
WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …
Read More »Hasbro names WWE’s Warwick Brenner its new VP of consumer products
Effective immediately, Brenner takes up the position and will be based out of Hasbro’s Stockley Park office in the UK.
Read More »WWE names industry’s Sarah Cummins as new SVP of consumer products
She will be responsible for overseeing the implementation of WWE’s global consumer products business, including licensing, e-commerce, venue sales, home entertainment and publishing.
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