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Tag Archives: wow stuff

Wow! Stuff celebrates Innovation Award win at TOTYs for its Harry Potter Invisibility Cloak

Wow! Stuff spent the weekend celebrating a major win at the 2020 Toy of the Year Awards, where the UK toy firm took to the stage to collect the Innovation Award for its popular Harry Potter Invisibility Cloak. Fighting off competition from the likes of industry giants such as Mattel …

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Wow! Stuff taps Click Distribution for UK and ROI supply of licensed toys, gifts, and games

Wow! Stuff has appointed Click Distribution Ltd to service its domestic supply, outside of its own house accounts, of its licensed toys, gifts, and games to retailers across the UK and the Republic of Ireland. With immediate effect, Click will showcase Wow! Stuff’s new lines at London Toy Fair from …

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Toy Fair 2020: Wow! Stuff reveals its Wow! Pods character collectables

Wow! Stuff, the award-winning team behind a recent wave of innovative new toy lines is preparing for the launch of ‘one of the hottest and most radical new collectables,’ for youngsters. Called Wow! Pods, the new range has been described by Wow! Stuff’s CEO, Richard North, as “unlike any other …

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Wow! Stuff celebrates Innovation category win at Licensing Awards 2019

Wow! Stuff is celebrating a big win at last night’s Licensing Awards 2019 with its tongue firmly in its cheek, after trumping competition in the Innovation category for its Harry Potter Invisibility Cloak. Partnering with the team at Warner Bros, Wow! Stuff’s Harry Potter Invisibility Cloak uses AR and green …

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Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

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Wow! Stuff director Jon Birch to step down after 11 years service

Wow! Stuff has revealed that its director, Jon Birch is to step down from his position at the award-winning toymaker after 11 years of service overseeing the company’s significant growth and expansion. “It’s all about the people. So when a hard working, trusted colleague leaves the company it’s a sad …

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Wow! Stuff’s Harry Potter Invisibility Cloak up for Licensing Awards 2019 Innovation award

Wow! Stuff’s Harry Potter Invisibility Cloak is up for its second award of the year, in less than three months of its last. Following its success in winning Innovative Toy of the Year at Sweden’s annual Toy Awards 2019, the Cloak has been nominated as a finalist at The Licensing …

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Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Wow! Stuff’s Richard North: Warner Bros and Harry Potter deal was “best moment of my career”

Each month, ToyNews catches up with an industry bigwig to ask a series of personal and prying questions. This month, it’s Wow! Stuff founder and CEO Richard North’s turn for a grilling. What have the past 12 months been like over at Wow! Stuff ? It’s been… weird. We are …

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