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Wow! Stuff celebrates Innovation category win at Licensing Awards 2019

Wow! Stuff is celebrating a big win at last night’s Licensing Awards 2019 with its tongue firmly in its cheek, after trumping competition in the Innovation category for its Harry Potter Invisibility Cloak. Partnering with the team at Warner Bros, Wow! Stuff’s Harry Potter Invisibility Cloak uses AR and green …

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Praise for “letting kids decide their toys” as Wow! Stuff places in Walmart’s Top Rated by Kids Toys List

The common methods of toy marketing have been lambasted by the CEO of the licensed toys, gifts and gadgets specialist, Wow! Stuff who’s own belief in ‘letting kids decide the toys they really want,’ has paid off with a major placement for the firm in Walmart’s own Top Rated by …

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Wow! Stuff director Jon Birch to step down after 11 years service

Wow! Stuff has revealed that its director, Jon Birch is to step down from his position at the award-winning toymaker after 11 years of service overseeing the company’s significant growth and expansion. “It’s all about the people. So when a hard working, trusted colleague leaves the company it’s a sad …

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Wow! Stuff’s Harry Potter Invisibility Cloak up for Licensing Awards 2019 Innovation award

Wow! Stuff’s Harry Potter Invisibility Cloak is up for its second award of the year, in less than three months of its last. Following its success in winning Innovative Toy of the Year at Sweden’s annual Toy Awards 2019, the Cloak has been nominated as a finalist at The Licensing …

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Wow! Stuff unveils the Harry Potter Invisibility Cloak

After months of secrecy around the subject of Harry Potter Invisibility Cloaks, Wow Stuff and Warner Bros. Consumer Products have revealed that the innovative AR product will go on sale from June 19 across the UK. The magical illusion costume comes with a unique authentication code that allows users to …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Wow! Stuff’s Richard North: Warner Bros and Harry Potter deal was “best moment of my career”

Each month, ToyNews catches up with an industry bigwig to ask a series of personal and prying questions. This month, it’s Wow! Stuff founder and CEO Richard North’s turn for a grilling. What have the past 12 months been like over at Wow! Stuff ? It’s been… weird. We are …

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Wow! Stuff promises to push innovation with big franchise reveals at Distoy

Wow! Stuff may be remaining tight-lipped over just what it has in store for this year’s Distoy when the team behind the boundary-pushing Harry Potter Invisibility Cloak descends upon the London event, but promises a range that will continue to push the envelope on a ‘global scale.’ Following its recent …

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Charms race: How is tech becoming the lead character in today’s movie toy launches?

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

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