London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?
Read More »Funko is launching a kids’ book series based on its own IP, Wetmore Forest
In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.
Read More »LEGO books overtake Harry Potter as children’s go-to reading, says Kids Insights
As World Book Day lands at schools across the UK, the market research company has detailed the latest changes to children's reading habits.
Read More »Spin Master’s Moonlite builds kids’ books library in time for World Book Day
Introducing a modern twist on traditional reading, Moonlite creates an immersive storytelling event that looks to fuel a child's imagination as it brings characters to life before them.
Read More »Toy and dress up partners to celebrate Matilda’s 30th this World Book Day
World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.
Read More »Smiffys readies for World Book Day 2019 with Bing, Postman Pat and Wind in the Willows
"World Book Day has become a firm fixture in the school calendar, and its popularity only seems to be growing throughout nurseries nationwide."
Read More »Record sales for Smiffy’s Roald Dahl character costumes after World Book Day success
The dress up category is now expected to deliver a year on year uplift of more than 100 per cent.
Read More »World Book Day: One third of under 18s never read, but numbers are still up, says new report from Kids Insight
The research – released to mark World Book Day today – compiled the views of more than 20,000 UK-based four to 18 year olds and found that the numbers of children reading was actually up by three per cent on 2017.
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