Tag Archives: World Book Day

London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?

In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.

As World Book Day lands at schools across the UK, the market research company has detailed the latest changes to children's reading habits.

Introducing a modern twist on traditional reading, Moonlite creates an immersive storytelling event that looks to fuel a child's imagination as it brings characters to life before them.

World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.

"World Book Day has become a firm fixture in the school calendar, and its popularity only seems to be growing throughout nurseries nationwide."

The dress up category is now expected to deliver a year on year uplift of more than 100 per cent.

The research – released to mark World Book Day today – compiled the views of more than 20,000 UK-based four to 18 year olds and found that the numbers of children reading was actually up by three per cent on 2017.