The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …
Read More »Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success
Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …
Read More »World Book Day: The Entertainer launches the Big Book Rehoming campaign with The Salvation Army
The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …
Read More »World Book Day: Modiphius Entertainment and Agatha Christie – Death on the Cards
With World Book Day upon us, and London Book Fair only around the corner, it stands to reason that March is a month in which to celebrate the written word and the lengths to which it has shaped and influenced the entertainment space of modern day. It’s common at this …
Read More »Beano partners with World Book Day to support its Share A Million Stories campaign
Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …
Read More »Can increasing diversity in children’s literature shape a more inclusive toy box?
London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?
Read More »Funko is launching a kids’ book series based on its own IP, Wetmore Forest
In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.
Read More »LEGO books overtake Harry Potter as children’s go-to reading, says Kids Insights
As World Book Day lands at schools across the UK, the market research company has detailed the latest changes to children's reading habits.
Read More »Spin Master’s Moonlite builds kids’ books library in time for World Book Day
Introducing a modern twist on traditional reading, Moonlite creates an immersive storytelling event that looks to fuel a child's imagination as it brings characters to life before them.
Read More »Toy and dress up partners to celebrate Matilda’s 30th this World Book Day
World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.
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