ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
It didn’t take a global pandemic to facilitate the manner of changes to have taken place at the dress-up and costumes specialist, Rubie’s, over the course of the last 12 months – but it certainly did help. Having ended 2020 – the year of the great halt – considerably stronger …
Read More »Rubies secures partnership with World Book Day to promote the benefits of reading
Rubies has secured an official partnership with the World Book Day charity and its annual event developed to change lives through a love of books and shared reading. The new collaboration is founded on Rubies’ own global experience of delivering best-in-class costumes and accessories as a trusted manufacturer of licensed …
Read More »Smiffys to launch The Gruffalo, The Highway Rat and Stick Man dress up in Magic Light deal
The dress up and costumes specialist, Smiffys has struck upon a magical new partnership with Magic Light Pictures to develop a range of dress up costumes based on the popular book series from Julia Donaldson and Axel Sheffler, spanning The Gruffalo, The Highway Rat, Stick Man, Zog, and Room on …
Read More »Acamar Films and HarperCollins celebrate strong start for Bing following World Book Day success
Acamar Films’ award-winning pre-school property Bing and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year, thanks to the success of this year’s World Book Day. The popular published title, Bing’s Splashy Story has now reached number three in the overall children’s book charts …
Read More »World Book Day: The Entertainer launches the Big Book Rehoming campaign with The Salvation Army
The high street toy retailer, The Entertainer is encouraging kids and families to read together this World Book Day with the launch of its Big Book Rehoming initiative, its charity drive that will aim to support the one in 11 children from disadvantaged homes in the UK who don’t own …
Read More »World Book Day: Modiphius Entertainment and Agatha Christie – Death on the Cards
With World Book Day upon us, and London Book Fair only around the corner, it stands to reason that March is a month in which to celebrate the written word and the lengths to which it has shaped and influenced the entertainment space of modern day. It’s common at this …
Read More »Beano partners with World Book Day to support its Share A Million Stories campaign
Beano has partnered with World Book Day this March 5 to support its Share A Million Stories campaign for a special edition, one-off comic strip titled A Million Stories in One. The special strip sees Dennis reading and mashing up classic children’s tales to entertain Bea and Gnasher all in …
Read More »Can increasing diversity in children’s literature shape a more inclusive toy box?
London Book Fair's Jacks Thomas praises the book industry's increasing diversity of characters and themes as "a joy", so can it inform a step change in the toys that children play with, too?
Read More »Funko is launching a kids’ book series based on its own IP, Wetmore Forest
In partnership with Sterling Publishing, Funko will be showcasing the books at both the London Book Fair and Bologna Children’s Book Fair.
Read More »LEGO books overtake Harry Potter as children’s go-to reading, says Kids Insights
As World Book Day lands at schools across the UK, the market research company has detailed the latest changes to children's reading habits.
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